How To Improve Seo On WordPress? (Solution)

Search Engine Optimization Made Easy

  1. Pick a Theme That’s Optimized for Search Engines.
  2. Use a Dedicated SEO Plugin.
  3. Change Your ‘Permalink’ Structure.
  4. Create a ‘Sitemap’
  5. Use Heading Tags Throughout Your Content.
  6. Build Your Content Around Keywords.
  7. Incorporate Useful Internal and External Links.

Contents

How do I improve my SEO ranking on WordPress?

WordPress SEO Tips: Optimizing Pages & Posts

  1. Carry Out Keyword Research.
  2. Install the SEO Writing Assistant by SEMrush Plugin & Create Great Content.
  3. Set Custom URLs for Pages & Posts.
  4. Use Optimized Page Headings.
  5. Craft Unique Optimized Title Tags & Meta Descriptions.
  6. Use Internal Linking.
  7. Use Optimized File Names for Images.

Is WordPress good for SEO?

WordPress is extremely SEO-friendly from the outset. It only gets better when you install an SEO-friendly theme and start using the awesome suite of SEO plugins WordPress offers. Using WordPress as your site’s content management system (CMS) is one of the best ways to do that.

How can I improve my SEO fast?

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.

  1. Publish Relevant, Authoritative Content.
  2. Update Your Content Regularly.
  3. Metadata.
  4. Have a link-worthy site.
  5. Use alt tags.

How does SEO work in WordPress?

Optimizing Your Blog Posts for SEO SEO is an ongoing process that you must keep up with if you want to see maximum results. All top SEO plugins allow you to add a title, description, and focus keyword to every blog post and page. It also shows you a preview of what users will see when they Google your website.

How do I increase traffic to my WordPress site?

How to Drive Traffic to Your WordPress Site

  1. Optimize for search engines.
  2. Write high-quality blog content.
  3. Add internal links.
  4. Build an email list.
  5. Optimize the speed of your site.
  6. Expand your reach on social media.
  7. Measure your performance.

Is WordPress bad for SEO?

Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box. So the mere fact that you’re using WordPress isn’t enough to rank on search engines. Luckily, WordPress makes it super easy to implement many SEO best practices.

Is HTML or WordPress better for SEO?

As per the comparison, both are performing well in SEO but HTML is slightly better than the WordPress because WordPress contains more plugin installations whic affects the security and page speed of the websites. HTML contains unlimited customization ability to perform best SEO performance.

Do WordPress sites rank higher?

Using WordPress Does NOT Mean You Will Receive Higher Search Rankings. “There is a lot of misinformation about WordPress websites always ranking better than websites built with website builders. In fact, this website is built on WordPress – because it is the best platform for writing blog posts.

How can I improve my Google SEO for free?

10 Google Hacks to Improve Your Search Rank for Free

  1. Improve your website’s user experience.
  2. Write great content optimized for SEO.
  3. Get more backlinks.
  4. Improve your page speed.
  5. Fix broken links.
  6. Optimize your images.
  7. Use H1 and H2 header tags.
  8. Optimize for local search.

How can I improve my SEO 2021?

How to Improve SEO Rankings in 11 Steps

  1. Use Google Analytics to Track Metrics.
  2. Optimize Existing Pages.
  3. Create Content Based on Keywords.
  4. Diversify Your Backlink Portfolio.
  5. Structure Your Content for Featured Snippets.
  6. Optimize Images.
  7. Make Sure Your Site is Mobile-Friendly.
  8. Optimize On-Page SEO Factors.

How do I rank higher on Google 2021?

How to Rank Higher On Google In 2022

  1. Step #1: Improve Your On-Site SEO.
  2. Step #2: Add LSI Keywords To Your Page.
  3. Step #3: Monitor Your Technical SEO.
  4. Step #4: Match Your Content to Search Intent.
  5. Step #5: Reduce Your Bounce Rate.
  6. Step #6: Find Even Keywords to Target.
  7. Step #7: Publish Insanely High-Quality Content.

How do I optimize my blog for SEO?

6 Tips To Optimize Your Blog For SEO

  1. Plan your content based on keyword research.
  2. Use an effective blog post title.
  3. Internal linking.
  4. Make your blog easy to read.
  5. Write unique content.
  6. Gain insight into your content results.

How do I add SEO keywords to WordPress?

First, go to Search Appearance » Global Settings in your WordPress admin. Then, scroll down to the Home Page section. On this screen, you can easily enter a meta description and keywords, just like you would for a post or page. All in One SEO will use your tagline as your meta description by default.

How do I make my website SEO friendly?

Tips for Creating an SEO Friendly Website

  1. Use Responsive Design to Connect with all Device Users.
  2. Include Targeted Keywords in Your Website Content.
  3. Optimize Header Tags.
  4. Optimize Your Meta Descriptions to Boost Clicks.
  5. Focus on Increasing the Readability of Your Content.
  6. Improve Page Load Time.

13 Ways to Improve SEO on Your WordPress Website – DreamHost.blog

The purpose of your website is to attract the greatest number of visitors possible, whether it is to entertain and enlighten readers, advertise your work, offer your products and services, or give the world’s finest web hosting, among other things. Simply simply, the greater the number of visitors you receive, the easier it will be for you to establish a loyal following. But where do you even begin? There are several methods for increasing site traffic, but Search Engine Optimization (SEO) is one of the most successful.

This will boost the exposure of your website and may even assist it in taking off.

Throughout this piece, we’ll go through 13 tactics that you may put to use right now!

An Introduction to SEO (And Why It Matters)

Consider the implications of this. A search engine is the first place you go when you want to locate something on the internet when you sit down to do some research. In order to get your website recognized, you’ll need to make sure that it shows in searches on Google and other comparable websites. First and foremost, you’ll want your website to appear as close to the top of the list as is reasonably possible. The most effective method of accomplishing this is through search engine optimization (SEO), which encompasses a wide variety of methods and actions that are based on our understanding of how search engines calculate their ranks.

  • It is more visible and has the highest possibility of increasing visitors if a website ranks well in search engine results pages (SERPs). A website with a high ranking seems more reliable and trustworthy
  • Because SEO tends to place a strong emphasis on providing high-quality content, you’ll be able to provide users with more helpful and relevant information.

If you’re a complete novice when it comes to SEO, don’t freak out. The fact that you are developing a WordPress website is a significant step forward because the platform is well-optimized for search engines. Furthermore, there are a variety of straightforward and user-friendly methods for propelling your WordPresssite to the top of the search engine results page. Let’s take a closer look at those approaches right now.

13 Simple Ways to Boost SEO on Your WordPress Website

When putting together this list of SEO tactics, we started with one premise: that you’re really busy. Consequently, they are tactics that you may put into action right away (long-term commitment not required). There are a plethora of additional strategies available, but this is a wonderful beginning to begin your search. And keep in mind that you don’t have to employ all of these (although you definitely may) – even a few of them should help to improve the ranking of your WordPress site in the search engines.

Having said that, many of these tactics should be useful on other search engines as well, such as Yahoo Search or Bing.

1. Choose Your Hosting Provider Carefully

This isn’t just something we’re stating because we’re a hosting company. We’re saying it because it’s true: the hosting service you choose has a significant impact on your SEO efforts. Because Google considers site performance when ranking websites, a competent host can assist you in rising to the top of the search engine results page (SERP). Furthermore, the amount of downtime your site encounters, as well as the physical distance between servers and users, are all affected by your host — all of which are important ranking considerations.

At DreamHost, it is included in all of our plans at no additional cost.

Even if you already have a website, you may want to consider moving hosts if your current provider does not match these requirements. A WordPress-specific hosting package is a wise choice for beginners. Our fully-managed WordPress plans offer lightning-fast loading times with little to no down time.

Search Engine Optimization Made Easy

We take the guesswork (as well as the hard labor) out of increasing the traffic to your website through SEO.

2. Pick a Theme That’s Optimized for Search Engines

One of the most essential decisions you’ll make for your WordPress website is which theme to choose. It sets the style and layout of your site, and it may also provide additional functionality. It also plays a part in the search engine optimization of your site. For example, your theme might have an impact on the performance of your site, which is critical (as we’ve already covered). The manner a theme was designed is also important, because clean code provides your site the best chance of ranking high in search engine results.

These themes are frequently referred to as’search engine optimization-friendly’.

Fortunately, there are a plethora of themes available that are suitable for this purpose.

3. Use a Dedicated SEO Plugin

Yoast SEOprovides you with a lot of handy tools for optimizing the search engine optimization of your website. When it comes to WordPress, plugins are something you may not be familiar with if you are new to the platform. These are little bits of add-on software that you may put on your site that will allow you to add additional features and capabilities. Just about anything you can think of can be accomplished with the aid of a plugin – even helping your site rank higher in search engines. In reality, there are a plethora of plugins available that are created expressly to increase the SEO of your site.

A thorough SEO plugin like Yoast SEO, for example, can provide even greater results by integrating a wide range of optimization-focused features into your website.

4. Change Your ‘Permalink’ Structure

Permalinks are the permanent URLs that direct visitors to specific articles, pages, and other material on your site’s servers. They are the tools that people will use to reference and connect back to your website, thus the way they look is important. It is easier for search engines to understand clear, descriptive links that define their content and therefore are more likely to receive a ranking increase. WordPress provides a variety of different automated permalink choices, including: ThePlainandNumericoptions, for example, are based on numbers, which isn’t ideal because they provide little helpful information to search engines, therefore they’re not recommended.

If you visit your site’s back end and navigate toSettingsPermalink, you can simply adjust your permalink structure (or even build a custom one).

5. Create a ‘Sitemap’

Websitemaps are simply lists of all the pages and other information on your website that are often structured in a hierarchical fashion. It enables you to quickly view how your website is put out and what it contains. Even while these sitemaps were originally created to assist people in navigating websites, today their major purpose is to provide information about websites to search engine bots (also known ascrawlers). Even while including a sitemap on your website does not immediately improve its search engine results, it is still an important SEO tool to have.

In turn, this makes it easier for search engines to index your site and show relevant material to users when they conduct searches on your site. You may easily create and manage a sitemap in WordPress using a specific plugin such as Google XML Sitemaps or a complete SEO solution such as Yoast SEO.

6. Use Heading Tags Throughout Your Content

While a sitemap is important for assisting search engine crawlers in understanding how your site is arranged, it is not effective for assisting them in making sense of specific pieces of content. You’ll need to make use of heading tags in order to do this. Section heads inside pages and posts can be formatted in a variety of ways using the formatting options shown below. You can view these options in your WordPress editor, where they are labeled as Heading 1, Heading 2, and so forth. When you use these headers to organize your information, you accomplish two goals at the same time.

Additionally, crawlers pay close attention to headers, relying on them to determine how your material is arranged and what it’s about, among other things.

7. Build Your Content Around Keywords

There’s a good chance you’ve come across the notion of keywords before. These are brief phrases that explain the subject matter of your material. If you’re writing a blog article about basic recipe alternatives for novices, you may pick the term “easy recipes.” While you do this, you’re making an educated guess about how many people will put the keyword into a search engine when looking for this sort of article. A common method of communicating your topic to search engine crawlers and increasing the likelihood of your content being displayed in relevant searches is to select a keyword for each post or page and use it in multiple places — such as the title, the headings, and the content itself — throughout the post or page.

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Consider the term “keyword stuffing,” which refers to the practice of cramming your keyword into too many places on a page, making it look unnatural or spammy.

Because of its powerful capabilities, most websites and organizations may achieve success: excellent keyword research tools, the ability to watch your rankings over time, powerful backlink analysis, and the ability to inspect your website for SEO concerns and receive helpful advice.

8. Incorporate Useful Internal and External Links

Google and other search engines do not treat your website as if it were a stand-alone entity. As an alternative, they assess how effectively it is connected, both internally and with other locations. Including a large number of links across your articles and pages informs crawlers about your content’s relationship to related material. Other individuals will link back to your site, which tells search engines that your material is worthwhile. As with keywords, this is a tactic that should be used with caution and attention.

Instead, seek for opportunities to add links where they make natural sense and to direct visitors to high-quality websites that already score highly in search engine results pages (SERPs).

In order to get the greatest potential SEO results, it is essential to make intelligent use of both internal and external linking structures.

9. Use Responsive Design on Your Site

Mobile devices are being used to surf the internet by more individuals than ever before. Consequently, no matter what sort of device a visitor is using, your website must appear and operate as well as possible. You may do this by following the approach of responsive design — in other words, by creating your site in such a way that it reacts and adjusts to the device being used by each visitor. Google considers responsive design to be so vital that it incorporates it into its ranking algorithm.

The ideal method for WordPress users to get started with responsive design is to choose a theme that is compatible with it (which many, if not most, now do).

10. Optimize Your Images

Mobile devices are being used to surf the internet by more individuals than ever. Consequently, no matter what sort of device a visitor is using, your site must appear and operate as well as possible. You may do this by following the approach of responsive design — in other words, by creating your site in such a way that it reacts and adjusts to the device being used by each user. It is so vital that Google considers responsive design when determining search engine placement. You increase your chances of appearing high on search engine results pages (SERPs) if your website is mobile-friendly.

Take note of the other SEO capabilities available in each theme as well.

11. Write Long-Form Content When Possible

It’s hard to find another website that provides high-quality long-form material as Moz does. In order to determine how to rank material, Google’s algorithms pay particular attention to the length of the content. That is not to say that shorter material will never score highly. Longer material, on the other hand, has an advantage over shorter content since search engines deem it more likely to be relevant. Furthermore, the more thorough your content is, the better it will be able to communicate its topic to crawlers using keywords, headers, and other such elements as these.

As a result, while developing material, make it as in-depth as you possibly can.

12. Add and Update Your Posts Frequently

When determining how to rank your pages, Google’s algorithms take into account the frequency with which your material is updated. Traditional high-quality material will continue to perform well, but a boost is provided to ‘fresh’ information that is more likely to be relevant for searchers as it is published more recently. As a result, if you want your site to perform consistently well in search engine results over time, you’ll need to publish fresh material on a regular basis. To keep yourself on track, try setting a publishing schedule that includes a variety of different sorts of material to keep yourself and your visitors engaged.

Don’t forget to keep an eye on earlier postings and pages. The act of regularly updating your current content causes crawlers to re-evaluate it and to give it a higher ranking than sites that remain static.

13. Focus on Quality Content

When Google and other search engines develop sophisticated algorithms for ranking websites, their purpose is to assist the most relevant and valuable websites in achieving a high position in search results. Although the particular ranking elements and their impacts change over time, the basic themes stay constant. It is more important to concentrate on providing high-quality content than it is to attempt to game the system if you want to see results from your SEO efforts. We’ve already spoken about the importance of long-form content and how it can help you improve the overall quality of your articles and pages.

Consider, for example, what your target readers want or want the most, then tailor your content to meet their needs or desires.

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Moving up the SERPs

Because SEO involves a diverse variety of methods and techniques, it might be a little frightening for some people. Fortunately, you don’t have to be an SEO specialist in order to assist your site in ranking better in the search results. Following a few easy guidelines can allow you to start seeing benefits immediately. Of course, selecting WordPress as your platform is an excellent starting step toward developing a well-optimized website. It will then be necessary to choose the appropriate host, select a suitable theme, and consider adding one or more relevant plugins to your website.

Do you have any queries regarding how to increase the search engine optimization of your WordPress website?

7 Ways to Improve SEO on Your WordPress Site

It’s likely that you’re reading this article while attempting to improve the SEO of your WordPress website at the time of writing. Is that correct? Are you looking for alternatives to Yoast to help you improve your WordPress SEO performance? I’m not a medium or a psychic. In fact, I’ve recently found myself in a similar predicament. I’d wager that there are a large number of WordPress users out there who are attempting to improve the speed of their websites or select an SEO-friendly theme. I’m referring to the fact that WordPress is used by 64 percent of all websites that use a known content management system.

If you were to toss a coin, you would have a 40.6 percent chance of getting a website built on WordPress.

Perhaps this is why websites such as TechCrunch, the Star Wars blog, Beyonce’s, Playstation, Facebook’s Newsroom, eBay, and others make use of the technology.

In addition, we receive more than 2 million organic visitors per month.

Then, what happens to all of the other variables that are out of Yoast’s control? After more than 11 years of experience working with WordPress sites, I’ve compiled this list of actionable tips to assist other WordPress site owners in improving their SEO strategy.

WordPress.org vs. WordPress.com – Which Is Better?

When comparing WordPress.org vs. WordPress.com, it is evident that WordPress.org is the superior choice. WordPress.org gives you the power to completely change your themes, widgets, and plugins to fit your needs. It is free, open-source, and self-hosted, making it an excellent choice for enhancing SEO. It is the same platform that is utilized by the websites listed above as well. WordPress.com has a limited amount of storage, does not allow for FTP access, and is not suitable for search engine optimization.

1. Choose a WordPress Theme Best for SEO

Let’s be honest about this. When it comes to picking a WordPress theme, search engine optimization is generally towards the bottom of the list. I understand – when it comes to developing your website, the visual aesthetics and interactions are far more fascinating to consider than the content. While it is easy to ignore the importance of using an SEO-friendly WordPress theme, having an SEO-friendly theme is critical to the success of your website. When it comes to selecting a WordPress theme that is optimized for search engine optimization, these are the ones I recommend.

2. Determine Your Preferred Domain

When deciding on a desired domain name, you are choose between two alternatives: in comparison to non-www Let’s clear the air on this one: there is no SEO benefit to having or not having in your selected domain name when registering it. It’s not something I utilize on my own website (in the past, it was considered conventional when building a website. Theversion of your selected domain may be more appropriate for you if you’re a larger organization with a high volume of website traffic. It is possible to create a CNAME record to aid in the redirection of traffic for failovers when using aversion.

3. Change Your Permalink in WordPress

Let’s play a game! Which of the two URLs shown below is easier to read? The first option is more readable, and it is the canonical URL that is chosen. These are the kinds of URLs that website visitors are looking for. Additionally, maintaining a clean and SEO-friendly URL structure may have a little influence on the quality of your content. “Once the content is indexed, the SEO effect of keywords in the URL is modest,” Google’s John Mueller wrote on Twitter. Once the material has been indexed, the SEO benefit of include keywords in the URL is limited.

Additionally, updating URLs on an existing website is considered a site migration.

— — — — — — — — — — — — — — — — — — — — — — — — — — 19th of August, 2020, John Mu (@JohnMu) While you may only notice a teeny-tiny difference, it makes a significant difference to the user experience.

Then choose the option “Post Name” from the drop-down menu. Post Name is usually sufficient for the majority of websites. However, you have the option of creating a bespoke structure based on your preferences.

4. Turn on Breadcrumbs

In the world of search engine optimization, both novices and professionals know that breadcrumbs are frequently forgotten, much like printing those Mapquest directions back in the early 2000s. It’s critical to realize that I’m not referring to the breadcrumbs that go on top of chicken parmesan pizza. I’m referring to the sort of breadcrumbs that may be found at the top of a page or underneath the navigation bar. This is an example. It takes less than 5 minutes to add breadcrumbs to your website if you are using the Yoast SEO plugin, which is highly recommended.

5. Decide to Enable or Disable Comments in WordPress

Do you prefer to have comments enabled or disabled in WordPress? This is a difficult option to make, and it is dependent on the present status of your WordPress blog. When it comes to websites that already have comments, Google’s John Mueller warns that eliminating comments has a negative influence on results. According to how spammy the comments are, you may wish to preserve them or delete them. If you haven’t enabled comments yet, you might want to keep it that way for now. Commenters with poor spelling and grammar, according to Google’s Matt Cutts, might have an impact on their ranks.

To allow or deactivate comments in WordPress, navigate to theSettingsDiscussion section of the admin panel.

6. Choose SEO-Friendly Plugins

Please refrain from being plugin-happy and installing plugin after plugin. It is not necessary to do so. This is almost as unpleasant as seeing individuals apply excessive amounts of self-tanner (almost). By piling more plugins on top of each other on your WordPress website, you invite all of their baggage into the equation. A large number of plugins can result in excessive code bloat, extensive markup, and non-semantic code, all of which can result in a decrease in page performance. Maintaining simplicity is key when it comes to selecting search engine optimization-friendly plugins for WordPress.

  • Yoast SEO
  • Rank Math
  • Broken Link Checker
  • WP Super Cache
  • And other plugins are available.

7. Block Pages Using Your Robots.txt File

When it comes to tinkering with the yourrobots.txt file, there is a line that needs to be followed. In fact, as every SEO marketer knows, crossing that threshold feels like taking an 11-hour ride on the tequila train, which is an absolute disaster. I can’t tell you how many clients have contacted me to have a technical audit performed on their website because it isn’t ranking well, only to discover that the problem is a messed up robots.txt file. Understanding the fundamentals of how to change your robots.txt file is essential.

In this case, no one will be able to discover you in the search results since your robots.txt file looks like this.

In your robots.txt file, there are a few pages that you’ll most likely want to exclude from the forbidden sections, so make a note of them. The following are the pages that I would recommend reading:

  • Archive
  • Tags
  • Admin-level pages (for example, login pages)
  • Thank you pages
  • Categories (unless you have a unique copy on each category page)

According to Google’s Matt Cutts, it is not recommended to use the robots.txt file to control how Googlebot searches your website.

Improving Your WordPress SEO Just Got Easier

It’s no secret that in the past, working to enhance my SEO on WordPress was a difficult endeavor that tested my resolve in every way: emotionally, physically, and financially. But things have changed. With my own foray into WordPress and the implementation of the adjustments, I can already smell the triumph brewing in my analytics. I’ve worked with a variety of platforms in the past, ranging from Shopify and Bigcommerce to Joomla, Drupal, Wix, and Squarespace, but WordPress has always shown to be one of the most SEO-friendly options available today.

It’s the finest thing that’s happened.

Managing SEO in WordPress

WordPress.com’s default configuration is quite search engine friendly. You may, on the other hand, elect to carry out further optimization for your website or blog in order to have more influence over how your visitors find you through search engines. Tips for Search Engine Optimization, sometimes known as SEO for short, are covered in this tutorial. The following is a table of contents:

Appear in Search Engines

SEO refers to tactics that you may do to assist guarantee that your website appears high in search engine results, such as those produced by Google and Bing.

  • Make certain that your site is indexed in search engines by ensuring that your privacy settings let search engines to index your site. It is critical to publish useful material on a regular basis and to include descriptive Alt text in your images in order to improve your search engine rating. Google provides information and tools for webmasters, as well as a support forum where you may seek more assistance.

Even if you have complete control over the fundamental privacy settings and content of your website, you have no influence over when your website will be picked up by search engines or how they will rank your website. Each search engine is in charge of handling its own set of operations, which are always evolving. To find out what the search engine’s current suggestions are, you should try to get information from the search engine directly in their help pages. ↑ Section I: Table of Contents

Improve Search Engine Rank

There is a distinction between being indexed by search engines and being ranked by search engines. Ranking in search engines indicates that the search engine has determined that your website is more closely related to what the person searching for is looking for. When determining whether or not a website should rank highly for a certain search request, search engines use a range of factors. It may take some time to climb the ranks of Google and other search engines. Here are some suggestions that will assist you in expediting the procedure.

  • Keywords: Determine the keywords you want to appear for when people search for you. Consider the following: if your site is about boating, you might want to appear when people search for “boats,” “sailing,” or “crew.” Incorporate these exact keywords throughout your article titles, headers, content, and URL slugs as much as possible. Post new stuff on a regular basis: The greater the number of posts you make, the higher your search ranking will be. Google prefers blogs that are updated on a regular basis. Share the following information about your website: Publish your content to social media and share them with a broader audience by utilizing our Publicizefeature after they are published. The greater the amount of organic traffic your site receives, the more appealing it seems to search engines. Verify your website’s legitimacy with search engines: Check to see if your website is listed in Google Search Console and other search engines. However, while this step is not required in order for it to be indexed, it may expedite the process.
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There is no option, plugin, or service that can be used to ensure that your website appears first in Google search results. If someone tries to offer you SEO services that promise quick results, it’s possible that they’re attempting to bring phony visitors to your site to make a profit. This might have a negative impact on your site’s search engine optimization and prevent you from participating in advertising programs. Section I: Table of Contents

More SEO Tips and Best Practices

Here is a compilation of search engine optimization (SEO) ideas and best practices for WordPress.com websites:

  • Simple SEO
  • Is Search Engine Optimization (SEO) Worth It? Six Tips for Increasing the Return on Your SEO Investment
  • The Search Engine Optimization Advantages of Creating a Website with WordPress.com
  • 5 Search Engine Optimization Best Practices for Video
  • 3 SEO-Friendly Hyperlinking Techniques to Improve Your Rankings
  • What is Local SEO and how does one get to the top of the local search rankings? There are three ways to increase your website’s credibility with Google. What Is Off-Page SEO and How Does It Work? Four eCommerce Website SEO Best Practices for Increasing Organic Visitor Volume

You may also check out our webinar on SEO, finding an audience, and growing traffic: SEO, Finding an Audience, and Increasing Traffic ↑ Section I: Table of Contents

SEO and the WordPress.com Business plan and eCommerce Plans

Do you have a business or eCommerce strategy for WordPress.com? These plans also contain extra SEO tools in addition to the approaches mentioned above. The following guides will assist you in exploring other options for improving your SEO: Please keep in mind that these plans contain the a.wpcomstaging.com domain, which will not be indexed by search engines as part of the package. In order for your website to be indexed by Google, you must create a custom domain name. The Business or eCommerce plans are not required for your site to be listed in search engines and to be crawled and ranked in search results.

However, they do present you with extra options to help you narrow down your search results even more.

Frequently Asked Questions

Because of the need for conciseness, the following questions all make use of Google. The identical answers, on the other hand, are applicable to all search engines.

Why isn’t my site showing up in Google?

It might take 4-6 weeks or more for search engines to index and display freshly developed websites.

  • Make certain that your site’s privacy settings are set to “Public,” and that the option “Do not allow search engines to index my site” is not chosen in the privacy settings
  • While it is not required to link your site to Google’s Search Console in order to be included in Google’s index, doing so can assist Google in include your site more quickly.
The information in search results is incomplete or incorrect.
  • If you make updates to your website, it may take some time for the Google site previews to reflect the changes. You can request that Google recrawl your site in order to try to expedite the process. It is up to Google to choose what information should be displayed in a search preview. It is possible to attempt adding an excerpt to your post or page and modifying your site title and tag line, but ultimately Google decides what will be displayed on your page or post.
Do I need to create a sitemap?

In the event that you make modifications to your website, the Google site previews may not update immediately. You may ask Google to recrawl your site in an attempt to expedite the process. It is up to Google to choose what information should be displayed as a search preview. It is possible to attempt adding an excerpt to your article or page and modifying your site title and tag line, but ultimately Google decides what will be displayed on your page or site.

What is this Error in my site description on Google?

‘A description for this result is not accessible due to the robots.txt file on this site – read more’, says the search engine. If you’ve had your site’s visibility set to Private for a long time and have only recently changed it to Public, you may not see the description of your site in Google’s search results for a short time. Instead, you will get the message ‘A description for this result is not available due to the robots.txt file on this site – read more’ under the URL of your website. Allow a reasonable amount of time for Google to crawl and index your site, after which the description of your site will change on its own.

How do I edit my Robots.txt file?

In order for search engines to index your website, every WordPress.com website has its own robots.txt file, which is automatically generated by the platform. If you need to make any extra changes to your Robots.txt file, you have a few alternatives to choose from. In order to use the features listed below, the site must be running on the WordPress.com Business or eCommerce plan.

  • The robots.txt file on every WordPress.com website is automatically generated and is accessible to search engines. If you need to make any extra changes to your Robots.txt file, you have a few alternatives available to you. The WordPress.com Business or eCommerce plan is required in order to use the options listed below.

Keep in mind that the majority of plugins are created by third-party developers.

They will be more comfortable with the plugin itself, including its installation, configuration, and troubleshooting difficulties. If the plugin is causing issues throughout your site or tools, we can assist you with deactivating the plugin and restoring your site to full functionality.

WordPress SEO: 20 Tips and Best Practices

Information obtained via the Content Explorer This metric displays the number of different websites that are connecting to this piece of content. As a general rule, the greater the number of websites that link to you, the higher your Google ranking. According to Ahrefs statistics, the following graph depicts the anticipated monthly search traffic to this article. According to Google Analytics, the real search traffic is typically 3-5 times higher. This story was shared on Twitter a total of x amount of times.

It is true that both of these statements are correct, however it is vital to realize that WordPress is simply a content management system (CMS).

WordPress, on the other hand, makes it quite simple to adopt numerous SEO recommended practices.

The following are the practices that were included in the list:

  1. Check your search engine visibility settings
  2. Choose a preferred domain
  3. And create permalinks
  4. And Blog comments should be subject to manual review. Install a theme that is optimized for search engines
  5. Install an all-in-one SEO plugin on your website. Make sure to build a sitemap
  6. Exclude low-value content from indexing
  7. And monitor search engine results. Install the Ahrefs SEO plugin on your computer. Create a title that is “clickworthy.” Create a URL slug that is optimized for search engines
  8. Make use of headers to establish hierarchy
  9. Link to related stuff inside your own website. Image alt text should be included. Create an engaging title tag for your article. Create an engaging meta description for your website. Pages should be grouped together in subfolders. Install WP Rocket
  10. Minify your code
  11. Then publish. Install ShortPixel on your computer.

1. Check your search engine visibility settings

A checkbox in WordPress that, if activated, is practically a death sentence for your website’s SEO efforts since it prohibits Google from indexing the content on your website. Furthermore, if Google is unable to index your pages, they will not rank. This may be found in the Reading section of the Settings menu. Visibility in search engines: If you wish to have any chance of ranking at all, make sure this box is not ticked. Google looks at domain.com, thus it’s crucial to pick a preferred version of your site for search engine optimization.

  1. Simply change the WordPress Address (URL) and the Site Address (URL) to the version of WordPress that you like.
  2. Nonetheless, if your sites are available via both URL versions, your most effective option is to select the URL version with the greatest number of backlinks.
  3. For us, the non-version is definitely the better choice: The beauty of WordPress is that it immediately redirects the other version of your site to the desired version, ensuring that search engines and visitors can only access your site through the selected domain name and address.
  4. For peace of mind, it’s recommended seeking the assistance of a developer to ensure that everything runs as smoothly as possible.

Permalinks are essentially the URL structure for your posts and pages, and the “post name” option is generally considered to be the most SEO-friendly because it does the following things:

  1. Make it instantly clear what the page is about
  2. Otherwise, it will be difficult to read. Keep URLs as short as possible to avoid them being truncated in search results

However, if you’re currently using a different permalink structure, switching to a new one may result in pages that don’t load properly. Whenever you make a change, you should scan your website with a tool like Ahrefs’Site Audit thereafter to ensure that no 4XX issues have been introduced. It may be necessary to utilize a WordPress plugin such as Redirection to redirect the old URLs to the new ones if you have any broken links.

4. Require manual approval for blog comments

Because spammy blog comments are almost always nofollowed, they are unlikely to result in penalties or other significant SEO difficulties. For a variety of reasons, Google believes that they can still create some SEO difficulties in some cases. The good news is that WordPress makes it quite simple to resolve this issue once and for all by providing users with the option to need manual approval for any and all blog comments. This may be done under theSettings menu. DiscussionA comment must be manually reviewed before it can be published:

5. Install an SEO-friendly theme

These days, almost all WordPress themes are responsive and mobile-friendly, so there isn’t anything to be concerned about in that regard. When selecting a theme, the performance of the theme is what you should pay close attention to. If your theme is bloated with excessive code and features, it will cause your website to load more slowly than usual. And that’s not ideal, considering that page speed has been a ranking criteria for Google for more than a decade. As a result, while selecting a theme, it is worthwhile to go through the description to determine what is included.

For a more accurate impression of the theme’s performance, you can run the sample using PageSpeed Insights as well.

6. Install an all-in-one SEO plugin

By using a comprehensive SEO plugin, you can extend the SEO capabilities of WordPress and make it simpler to optimize many areas of your site. Yoast SEO is the software we use, however there are plenty more options available. Yoast SEO may be found under PluginsAdd NewSearch for “Yoast SEO.” By clicking Activate, you will be able to use your computer’s internet connection. Install by clicking on the following link: The majority of the settings will be satisfactory right out of the box, but we will tweak a few of them as we go.

7. Make sure to generate a sitemap

Sitemaps are a list of the most significant articles and pages on your website that will assist search engines in finding them. Yoast SEO automatically generates a sitemap for you; however, you must ensure that the option is enabled. To do so, navigate toSEOGeneralFeatures and toggle the “XML sitemaps” option on:

8. Exclude low-value content from indexing

Allowing Google to index pages that are useful to searchers should be your sole option. Tag pages and format-based archives are uncommon examples of pages that fit into this category, and it is generally recommended that they be excluded from indexing.

To do so, navigate toSEOSearch AppearanceTaxonomiesToggle “Show Tags in search results?” in the SEOSearch AppearanceTaxonomies section. off:Execute the identical procedure for format-based archives as well.

9. Install Ahrefs’ SEO plugin

Our free WordPress SEO pluginaudits and monitors the performance of your content, and it makes advice on how to make it better. It will identify one of your pages as “No longer well-performing” if it detects that it is no longer ranking in the top three for its target keyword. It will also make an individual tip on how to improve the page, which is dependent on your settings: In this case, it suggests that we update a post that has fallen out of favor. If we click on the suggestion caret, we will receive the following advise on how to proceed: Recommendation The eight tips that follow are all connected to content.

10. Write a “clickworthy” title

Every page and post in WordPress requires a title, which you can create by editing this section: This title normally gets shown elsewhere on your WordPress website. For example, the following is the title of this article, which appears on our blog archive page: In order to do this, it’s critical that your title both entices people to click through to your website while also correctly expressing what the page is all about. In other words, the headline should be clickworthy, but not clickbait, in order to attract readers’ attention.

You can do this in Google, but it’s more accurate and non-personalized to use our free SERP checker, which you may get here: Take, for example, the fact that many of the pages appearing for “SEO advice” in Google’s search results mention increasing traffic or ranking in their SERP titles.

11. Set an SEO-friendly URL slug

WordPress sets the URL of a post or page to the full title of the post or page by default. This is rarely the best option because the URL is typically lengthy, and lengthy URLs have a tendency to be truncated in search results. Make use of the “Edit” button to create a URL that is more SEO-friendly by entering your primary keyword (or a close variation) and replacing the spaces with dashes.

12. Use headers to create hierarchy

Headers provide your content structure and aid in the understanding of the hierarchy of your content by visitors and search engines alike. WYSIWYG editors allow you to quickly and simply insert appropriate headers into your WordPress posts and pages. Simply select “Paragraph” from the drop-down menu, and you’ll be presented with six different header options: Sidenote. If you’re using WordPress’ block editor, the layout will be a little more complicated. Instead, you’ll need to click on the “Heading” block to insert it.

13. Internally link to relevant content

Internal links are links to other pages and articles on your website that are not external links.

They are significant for SEO because they aid in the following ways:

  1. Visitors should remain on your website
  2. Increase the “authority” of your other content and the content’s ranking in search results

In WordPress, you may create internal connections between posts and pages by utilizing the WYSIWYG (What You See Is What You Get) editor. Simply choose the text you wish to use as the anchor, click on the “Insert/edit link” button, and then enter the URL of another page or post on your website into the box provided on the next screen. Sidenote. Although things may appear a little different if you’re using the block editor, the overall method is very much the same in both instances. For help deciding if and where to include internal links, join up for a freeAhrefs Webmaster Tools(AWT) account, execute a crawl inSite Audit, and then look at theLink opportunitiesreport to find relevant internal link suggestions: For example, you can see in the example above that it advises that we internal link the word “link building techniques” in ourguide to poor links to ourlist of link building strategies in ourlist of link building strategies.

14. Add alt text to images

The importance of alt text can be explained as follows:

  1. It informs Google about the subject matter of the photographs, which may help them rank higher on Google Images. Users of screen readers, who are visually handicapped, will benefit from this improvement in accessibility. If an image on the page becomes corrupted, it will replace the image on the page.

When uploading a picture to WordPress, fill in the “alt text” field with the following information: Sidenote. Once again, things may appear slightly different in the block editor, but there is still a “alt text” area to provide information. Just remember to make it concise and descriptive while yet being descriptive. Reading material that is recommended: How to Use Alt Text for SEO: How to Make Your Images More Visible

15. Write a compelling title tag

Google will often utilize your title tag to display a piece of text in the search results. Yoast automatically sets your title tag to the title of your post or page by default. This is usually OK because you should have already come up with an intriguing article title. In certain cases, however, the title is very long, and it is worthwhile to manually enter the entire title to ensure that it will not be truncated. If it is highlighted in green, you are in good shape. If it’s highlighted in red, it’s because it’s too long.

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There are several simple ways to accomplish this, including:

  • Information in brackets is removed, as does the use of superfluous words
  • Rephrasing is done.

16. Write a compelling meta description

Although meta descriptions are not a direct ranking element in Google, they are frequently used for the snippet that appears in search results. As a result, it’s critical to produce a captivating meta description that complements your title and further entices visitors to click on your link. Here are a few pointers on how to go about it:

  • Increase the intensity of your search purpose
  • Use an energetic voice
  • Keep it to a maximum of 120 characters.

Recommended reading: How to Write the Perfect Meta Description for Your Website

17. Nest pages in subfolders

Given that you have your permalink structure configured to post name, the following is how your page and post URLs will look. domain.com/post-namedomain.com/page-name Subfolders, on the other hand, allow you to construct pages at multiple levels of hierarchy.

Consider the following scenario: you’re a digital marketing organization that provides three distinct services: SEO, PPC, and social media marketing (to name a few). Here’s the most effective method to put it together:

  1. Create a landing page called “Services” that lists all of the services you offer
  2. Set up separate pages for each of the services you provide. Each service page should be linked from your “Services” page.

The following is an example of how your URL structure will appear by default: domain.com/services/domain.com/seo/domain.com/ppc/domain.com/social-media-marketing/ That appears to be satisfactory. However, it is preferable to group the individual service pages together under the “/services/” subfolder, as follows:domain.com/ services /domain.com/ services /seo/domain.com/ services /ppc/domain.com/ services /social-media-marketing/domain.com/ services /social-media-marketing/domain.com/ services WordPress makes it simple to accomplish this.

  1. Recommendation Page speed is the focus of the next three strategies.
  2. Please keep in mind that we haven’t addressed every possible improvement here because page speed is a complicated subject.
  3. WP Rocketdescribes itself as a web performance plugin that accelerates the loading time of your website.
  4. In a nutshell, caching does the following:
  • Browser caching– This feature saves common files on users’ hard disks so that they don’t have to download them again and again on subsequent visits. Serving static copies of your websites on your server so that they are ready and waiting whenever a visitor wants them is known as server caching.

Despite the fact that this is not a free plugin, I believe it is well worth the $49 price tag if you have the means to pay for it. If you’re searching for a free plugin that performs a similar function in terms of caching, consider using one of the many different caching plugins that are currently available. Minification is the process of removing extraneous white space from your code in order to minimize file sizes. If you’re using WP Rocket, enabling minification is a rather straightforward process.

  • If you aren’t already using WP Rocket, give Autoptimize a try (it’s completely free).
  • Consequently, it’s always a good idea to test how this impacts your website in a staging environment before deploying it to a live environment.
  • Images are compressed to minimize file size, which saves burden on your server and allows your website to load faster for your visitors.
  • Please keep in mind that ShortPixel is a freemium plugin.

This just costs a few dollars and, in my view, is well worth the money spent on it. If you do have the funds to invest in a subscription plan, it’s also worthwhile to take advantage of the ability to mass optimize the photos that have previously been uploaded to your WordPress site.

Final thoughts

WordPress is a versatile, user-friendly platform that gives a solid foundation for search engine optimization. However, because it is merely a content management system, it can only go you so far. There are a couple additional steps you’ll need to do if you’re serious about improving your Google ranking. Are you ready for higher rankings? Read our step-by-step approach to getting your website ranked highly on Google. Do you have any queries concerning WordPress SEO? Send me a message on Twitter.

Search Engine Optimization

WordPress is pre-configured to work with search engines right out of the box. In addition, its features and functionalities direct the crawling of a search engine through your site’s posts, pages, and categories, allowing the search engine to acquire the information it needs to include your site in its database. WordPress has a number of built-in search optimization features, including the ability to use.htaccess to construct what appear to be static URLs known as permalinks, blogrolling, and pinging, among others.

  1. While utilizing differentWordPress Themes and modifying WordPress to match your specific needs, you may find that some of those important search engine friendly elements are no longer functioning properly.
  2. Having errors in your code may make it impossible for the search engine to navigate through your site correctly.
  3. They are only able to “read” a website.
  4. A search engine understands words, content, and other materials on your website as “talking” to it.
  5. Make sure you have high-quality word content for a search engine to review and compare with all of the other components and elements in order to award you a high “score.” Write with searchers in mind while creating your content.
  6. Whenever you’re writing something on the Internet, think about the terms and phrases that someone would use to discover your material.
  7. In your writing, you can use them more than once, but not in every phrase.

First and foremost, content is king.

Everything it does is just plow over the site, acquiring data and information.

The majority of search engines do not read past the first third of a page before moving on.

Keywords, links, and page titles are all important.

In contrast to how visually appealing your website is, search engines examine the words on it and run them through a sifter, giving credit to certain words and combinations of terms.

The greater the number of matches, the higher your “score.” Content in Hypertext Links and Image Files Although your website contains little text, relying instead on photos and links, you do have areas where you may include written material.

While they serve a larger goal of making your site more accessible, including good descriptions and words in these qualities increases the amount of material available for search engines to process on your site.

This is still relevant when it comes to search engine partiality.

Blogrolls, pingbacks, and trackbacks are all features incorporated into the WordPress software itself.

You may also generate incoming links to your website using the following methods:

  • Include the URL of your website in your signature while posting in forums on other websites. Send in the URL of your site to directories (see list below)
  • Leaving comments on blogs will not help you with this since all contemporary blogging systems utilize the rel=”nofollow” property, which prevents your comments from being seen by search engines. Don’t be a spammer when you leave comments.

Excellent Navigational Links A search engine crawls across your site, going from page to page as it searches for information. A search engine will be encouraged to travel fluidly from one page to another, following the connecting links, and visiting the majority of your site if you have well-designed navigational connections to the categories, archives, and other pages on your site.

Get the Blog Indexed in Google SearchGet the Blog Indexed in Google Search

Before we get into the specifics of how you may persuade Google to identify you, we must first grasp the meanings of the following three terms:

  • The Googlebot: This is the search engine software that is used by Google to acquire fresh information that has been published to the internet so that it may be shown on Google pages and other websites. It is possible to find information that you have uploaded to Google pages after this program has picked it up. Crawling: This is the procedure in which the previously mentioned program, Googlebot, roams from site to site looking for any new information that should be posted to the Google search engine. By searching through fresh links that have been uploaded recently and are generating a lot of traffic, this program does its task. Indexing: After the information has been obtained by the Googlebot through a process known as crawling, it is processed through a process known as indexing, which is a subset of crawling. Quality of material is assessed by this procedure, which allows it to be put in the right location on Google’s search results pages. How precisely did Googlebot come across this information is currently a matter of debate. First and foremost, it begins by locating the web sites that it has already referenced in the prior search. It then looks for new pages that are related with those that are already there, or just new pages in general. Anyone interested in finding out more about this may do so by visiting the Search Console assistance section of Google’s website. Every piece of fresh material is mentioned with the use of sitemaps and links that direct visitors to the relevant articles.

How to Get Your Blog Indexed in Google Search. a b c d

Search Engine Site SubmissionsSearch Engine Site Submissions

There are a plethora of sites available to “assist” you in submitting your website to search engines. Some are free, while others need a charge. Alternative to this is to hand-submit your site to search engines yourself. Whatever approach you pick, after your site has been thoroughly reviewed for problems and is ready to go, search engines will be pleased to index your WordPress site as a result. Here are some suggestions for submitting a successful site:

  • Make certain that you have material that search engines can index. More than 10 postings on your website are generally recommended to provide the search engines with stuff to analyze and assess. Do not submit your site to the same search engine more than once a month, or even more frequently based on their criteria, rather than your desire to be featured
  • Ensure that you have the title of your site and the categories to which your site may belong ready to type or copy and paste into a search engine directory
  • Prepare a list of all of the different “addresses/URLs” for your website. In addition to submitting your root directory to search engines, you may submit certain categories and feeds to search engines, therefore broadening your search engine coverage. List the numerous search engines and directories to which you have sent your submissions so that you do not unintentionally resubmit too soon and so that you can keep track of how they have included you among their pages and results.

Sites that list directories It is also beneficial to submit your site to directories for the goals of increasing traffic and search engine optimization. It is possible to utilize both broad directory sites and those that are particular to the subject or location of your website. a b c d

Search Engine Optimization ResourcesSearch Engine Optimization Resources

While WordPress is search engine-ready out of the box, the following resources and information will help you prepare and manage your site so that search engines’ robots and crawlers can find and index it. a b c d

Meta TagsMeta Tags

Meta tags provide information that specifies the objective of your site, its description, and the keywords that are utilized on your site. In the header of the yourheader.phptemplate file, you will see the meta tags that you have entered. The Meta Tags in WordPress article walks you through the process of adding meta tags to your WordPress site, which is not included by default. When creating articles and pages, you can use the WordPressCustom Fieldsoption to insert keywords and descriptions.

a b c d

Robots.txt OptimizationRobots.txt Optimization

Search engines examine the robots.txt file located at yourdomain.com/robots.txt to determine what they should and should not look for. It is a common misperception that adding entries to robots.txt would assist SEO. Google says you are allowed to use robots.txt to restrict portions of your website, but it recommends that you do not do so these days. Rather of using noindex tags at the page level, you may use them to target low-quality areas of your site. As of 2009, Google has become increasingly vocal in its advice to webmasters to avoid blocking JSCSS files, and Google’s Search Quality Team has become increasingly active in encouraging webmasters to adhere to a policy of transparency in order to assist Google in ensuring that we are not “cloaking” or linking to unsightly spam on blocked pages.

The default setting in WordPress is to merely restrict a number of JS files, although this is virtually in compliance with Google’s recommendations. a b c d

See also:See also:

  • How Google Crawls My Site
  • How do I use a robots.txt file to regulate access to my site
  • What is a robots.txt file and what does it do
  • Yoast provides an example and explanation of the WordPress Robots.txt file. Using robots.txt for search engine optimization
  • Robots.txt is used to remove duplicate search engine material. For example, Wikipedia uses robots.txt to remove duplicate content.

Feed SubmissionsFeed Submissions

WordPress is pre-installed with a number of different feeds, allowing your site to be seen by a variety of different feed readers. Many search engines now allow feed submissions, and there are numerous websites that specialize in directories of feeds and feed services, as well as feed services themselves. In order to submit your site’s feeds, you must first know the URLs of the numerous feeds that your site offers. Various connections to the feeds included with WordPress are included in a page titled WordPress Feeds (WordPress Feeds).

  • Pingomatic
  • MyPagerank
  • Feed Shark
  • Pingomatic
  • Blog Directory and RSS Submission Sites
  • Robin Good’s RSSTop55
  • Best Blog Directory and RSS Submission Sites
  • A Comprehensive List of Blog Search Engines and Feed Services compiled by Ari Paparo

PermalinksPermalinks

Permalinks are improvements to your current URLs that can improve search engine performance by showing your post, page, and archive URLs as something likenowiki/nowikirather thannowiki/nowikirather thannowiki/nowikirather thannowiki/nowikirather thannowiki/nowiki For further details, see the section Using Permalinks. Because search engines employ links and titles as part of their information gathering process, links to posts and articles on your website gain significance when you use Permalinks to link to them.

SitemapsSitemaps

Alternatively known as a “site map,” a sitemap or “site map” is a single page listing of all of the content on your website. Not only does it serve the purpose of providing readers with a decent summary of what your site is about as well as making it easier to discover a blog post quickly, but it also has significant advantages in the search engines since a good link is always pointing to all of your blog articles. By including a link to your sitemap on every page of your website, both users and search engines will have an easier time finding it and all of your postings.

Google SitemapsGoogle Sitemaps

After a period of testing, Google has decided to accept sitemaps of your website as part of their website submissions as of June 2005. Google requires that this sitemap be formatted in a specific way using XML in order for it to be accepted. More information regarding Google’s Sitemap Submissions may be found on Google’s website, as well as a debate on the WordPress Forum about WordPress with Google Sitemaps. Some applications have been developed to assist WordPress users in the creation of a Google site map for their website, which can then be submitted to Google.

  • Inside Google Sitemaps (Official Google Blog)
  • Google Sitemap Generator Plugin for WordPress
  • Google Sitemap Generator Plugin for Drupal
  • Google Sitemap Generator Plugin for Joomla!

Link RelationshipsLink Relationships

Although there is considerable controversy about whether or not revealing the link relationships has any influence on search engine ranking, it is straightforward to put into practice.

More Resources and TutorialsMore Resources and Tutorials

There is a lot to learn about search engine optimization and site submission. Here are just a few sites to help you learn more about how this works:

  • Guide to Search Engine Optimization for Bloggers
  • Search Engine Optimization for Beginners
  • Search Engine Optimization for Professionals.

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