How To Connect Mailchimp To WordPress? (Perfect answer)

Connect List Subscribe for WordPress

  1. Log in to your WordPress Admin Panel.
  2. In the left navigation panel, click Plugins, and choose Add New.
  3. Search or scroll to locate the Mailchimp List Subscribe Form, and click Install Now.
  4. Click Activate Plugin.


Does WordPress integrate with MailChimp?

MailChimp WD provides seamless integration with WordPress, and it allows you to create unlimited subscription forms, build email lists, and easily manage your subscriptions. It comes with an advanced form editor, which allows you to customize form headers, choose the action of forms, and add custom fields within them.

How do I add a Mailchimp header to WordPress?

Step Two: Connect Your Site to Mailchimp

  1. Install and activate the free Insert Headers & Footer plugin.
  2. Go to My Site(s) → Settings → Insert Headers & Footers.
  3. Paste the code into the Scripts in Header box and click Save:

How do I add a Mailchimp newsletter to my website?

Get the archive code

  1. Create a folder. To get the archive code you need, move any campaigns you want to display on your site into a new folder.
  2. Copy the archive code. After your folder is set up, you’re ready to copy the archive’s embed code.
  3. Edit and embed the archive code. You can make changes to the code provided.

How do I embed a Mailchimp popup form in WordPress?

To add the Mailchimp block to your post or page, click the Add Block button in your WordPress Editor and search for Mailchimp. Your block will be connected to the Mailchimp audience that you select during setup. To move the block, click and drag it to where you’d like it to go.

How do I get a Mailchimp API key for WordPress?

Click on your name (or profile image) at the bottom left of the screen, then click on Account. Click on Extras, then API keys. If you have never used Mailchimp’s API before, you will need to generate an API key. To do so, scroll down the page to the section labeled Your API Keys and click on the Create A Key button.

Why is my Mailchimp popup not working WordPress?

If you’re having a similar issue trying to get MailChimp’s popup to work on your WordPress site, try embedding the link above your ending head tag, clear your browser’s cookies, and refresh the page. Your popup form should now work on your WordPress site.

How do I add email marketing to WordPress?

1. Set up the Sendinblue WordPress plugin

  1. Log into your WordPress dashboard as an administrator.
  2. Go to “Plugins” in the sidebar menu, then “Add New”.
  3. Search “Sendinblue” to find the plugin “Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue”.
  4. Click “Install Now”, then “Activate”.

How do I add a newsletter to WordPress?

Go to Appearance » Widgets page and add the WPForm widget to your sidebar. Provide a title for your widget and then select your newsletter sign up form. Don’t forget to click on the save button to store your widget settings. You can now visit your website to see your email subscription form in action.

Where do I find my Mailchimp API key?

How to Locate Your Mailchimp API Key

  1. Click on your account name at the bottom left of the main menu.
  2. Select Account from the drop-down menu.
  3. Open the Extras menu.
  4. Choose API keys from the drop-down menu.

How do I connect Mailchimp API?

How to Connect to the MailChimp API

  1. First, let’s go to the MailChimp API on RapidAPI.
  2. Click on “Connect to API”
  3. Copy and paste the MailChimp API key into the input field & click “Save”.
  4. Begin testing endpoints!

WordPress Integration with Mailchimp – Connect Mailchimp with WordPress

IntegrationsWith the Mailchimp block, you can increase visitor interaction while also growing your audience. WordPress is free to use and has been updated recently. With the Mailchimp block on, you can easily add a registration form to any post or page on your website, giving visitors the chance to subscribe to your mailing list no matter where they are on your site. If your website is hosted on or is powered by Jetpack (version 7.1 or higher), the Mailchimp block is already available in the block editor for your convenience.

Once you’ve added the block to your content, you can customize the following aspects of your form: the title, the description, and the fields.

  • Fill in the blanks with placeholder text for the email address. Whenever your visitor begins to fill out the form, this placeholder text will be removed
  • The text that appears on the submit button
  • At the bottom of the page is a disclaimer about terms of service. It is the contract between you and the subscriber that is governed by these terms and conditions. Text that will show on the screen when visitors have submitted their email address
  • If there was a difficulty submitting the form, the content of the error message would be shown.

Additional InformationHelp

WordPressHelp Center has information on how to include a registration form in the WordPressMailchimp block.


Support Create a new block in a post or page, then either search for “Mailchimp” or choose it from the list of possible blocks in the block editor. Customize the placeholder text, buttons, and terms of service disclaimer to suit your needs and preferences. Begin collecting contact information on your page by posting a form.

Ultimate Guide to Using Mailchimp and WordPress (2022)

Are you seeking for instructions on how to integrate Mailchimp with WordPress? When it comes to email marketing services, Mailchimp is one of the most well-known, and it is simple to integrate with your WordPress website. The following instructions will teach you how to simply integrate Mailchimp into your WordPress site and begin developing your mailing list. The following is a high-level outline of the subjects we’ll be covering in this manual.

  • Why Build an Email List
  • Why Use Mailchimp with Your WordPress Site
  • Getting Started with Mailchimp
  • Adding Mailchimp Email Signup Forms in WordPress
  • Getting Started with Mailchimp Using OptinMonster, you can create beautiful signup forms
  • Using WPForms, you can create a custom Mailchimp signup form
  • And more. Anything may be automated in WordPress and Mailchimp
  • Bonus: How to Increase the Size of Your Mailchimp Email List in Record Time

Why Build an Email List?

More than 70% of people who leave your website will most likely never return unless you can persuade them to join your email list, which you may accomplish by offering them a discount. When it comes to online communication, email is the most private and personal option available. It is also the most direct option available. Many people check their email inbox more frequently than they check their social media feed. Furthermore, until a user takes action on an email, it will remain in their inbox.

More information on how email marketing may help your business expand can be found in our advice on why you should start building your email list right away (see Resources).

Why Use Mailchimp with Your WordPress Site?

Mailchimp is one of the most well-known email marketing providers on the market. Why? Because they provide a free lifetime plan that allows you to send up to 10,000 emails every month to a maximum of 2000 subscribers without incurring any charges. When your list of subscribers grows to more than 2000 people, or when you need to send more emails, you’ll need to upgrade to a premium plan, which may be pretty costly. As well as providing email marketing services, Mailchimp also provides basic automation capabilities that are useful for building your business online.

In today’s industry, they are no longer the most simple or most cost-effective email marketing solution available.

Other providers, such as Sendinblue and ConvertKit, also provide a free plan that lasts indefinitely. After that, let’s have a look at how you can utilize Mailchimp in conjunction with WordPress to expand your business and begin building your email list.

Getting Started with Mailchimp

The first thing you will need in order to connectMailchimpto to WordPress site is an existing Mailchimp account. Start by visiting theMailchimp website and clicking on the ‘Sign Up Free’ button located in the upper right corner. Follow the on-screen directions to complete the account setup process by simply entering your email address and creating a username and password for yourself. You’ll be sent to your Mailchimp dashboard, which will look something like this: Once you’ve created your account, you’ll be taken to your Mailchimp dashboard.

Adding Mailchimp Email Signup Forms in WordPress

The Mailchimp software has built-in subscription forms, which you may use to integrate them into your WordPress website. Simply pick the Signup Form » Embedded Form option from the toolbar on the left after clicking on the create button in the toolbar on the left. This will take you to the page where you may configure the form. Using this section, you can decide which form fields to display and which extra choices to include in your registration form. Once you have completed the form to your satisfaction, you must copy the embed code that appears on the screen.

In order to use the Custom HTML widget block, you must first add it to your widget area.

Remember to click on the Update button to save your widget settings when you’ve finished editing them.

Alternatively, you may use the HTML block to insert the embed code into posts or pages.

Adding Beautiful Signup Forms Using OptinMonster

Mailchimp allows you to develop simple email signup forms that are easy to use. These forms, on the other hand, are difficult to alter and do not have many choices for targeting and customizing. OptionMonster comes into play in this situation. It is the most effective conversion optimization software available on the market, and it assists you in converting website traffic into subscribers with ease. In addition to integrating with your Mailchimp account, OptinMonster has a plethora of visually appealing themes and a robust campaign builder.

  1. For example, you may display a popup to visitors who are about to abandon your site, or you can display a separate campaign to viewers in specified geographic locations, among other things.
  2. In order to use the OptinMonster plugin on your WordPress website, you must first install and activate it on your server.
  3. With the help of this plugin, you may link your WordPress site to your OptinMonster account.
  4. OptinMonster may be integrated into your website by simply clicking on the button labeled “Connect on existing account” from this page.
  5. Click here for more information.
  6. Following that, you must select a campaign kind.
  7. Following that, you must select a campaign template for your campaign.

After selecting a campaign template, you’ll need to give your campaign a name and begin the campaign builder, which can be found here.

You may also create new design components, known as blocks, to which you can add your own photos, text, buttons, and other elements.

Simply navigate to the Integrations tab and click on the icon labeled “Add New Integration” to get started.

It is necessary to enter your Mailchimp API key following this step.

Simply go to your Mailchimp dashboard and click on your profile icon, which is located at the bottom left of the page.

After you’ve entered your API credentials into the OptinMonster builder, click on the ‘Connect to Mailchimp’ button to begin the connection process.

Close the OptinMonster form builder and save and publish your OptinMonster campaign when it has been published.

If you click on this link, you will be sent to the campaign output page on your WordPress website. It is from here that you will select where you want the campaign to be shown and publish it. You can now go to your website and monitor how your email newsletter form is being used in real time.

Creating a Custom Mailchimp Signup Form with WPForms

WPForms is the most popular WordPress form builder plugin available on the market today. Any sort of form, including newsletter sign-up forms, may be created quickly and effortlessly using this tool. WPForms also interacts with your Mailchimp account, allowing you to store the results of your form submissions to your mailing list. To begin, you must install and activate theWPFormsplugin on your WordPress site. For further information, please refer to our step-by-step instructions on how to install a WordPress plugin (included).

  • On the WPForms website, you may locate it under your account settings.
  • You are now ready to begin creating your first newsletter registration form for your subscribers.
  • Using this method, you will be able to create a form with all of the essential fields for your email list sign up form.
  • Once you are pleased with the form, you must move to the marketing tab and choose the Mailchimp area from the dropdown menu.
  • The API key may be found on the Mailchimp website under your account information.
  • You may now save your form settings and quit the form builder without losing your work.
  • The WPForms widget block may be added to the sidebar or any widget section of your site by visiting theAppearance » Widgetspage and selecting the WPForms widget block from the list.
  • In a same vein, if you wanted to include the newsletter signup form in a post or page, you could update the post or page and include the WPForms block.
  • You can now go to your website and observe how your Mailchimp custom newsletter sign up form is being used in real time.
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Automate Anything in WordPress and Mailchimp

Email is incredibly effective, especially when it is tailored and sent at the right moment. With the correct tools, you can quickly and effectively construct email automations that are tailored to the specific needs of each user. For example, you might send an automated email to customers to promote things that are similar to what they have already purchased, or you could automatically send users an email when a new article is published on your website. Uncanny Automator will come in handy in this situation.

  1. Using Zapier, Uncanny Automator integrates with all of the most popular WordPress plugins, eCommerce platforms, membership plugins, and more than 3000 other apps.
  2. Installation and activation of the Uncanny Automatorplugin are the first steps you must do.
  3. In order to make your first recipe, you must first go toAutomator » Add Newpage after activating it.
  4. As an example, we’ll send an automatic email to subscribers whenever we publish a new article for the sake of this tutorial.
  5. Following that, you must choose WordPress as the integration that will initiate the activity.
  6. Following that is the action section, where you can select which action will be triggered.
  7. This will cause a pop-up window to appear, and you will need to follow the on-screen instructions to complete the connection.
  8. For example, in this case, we have configured it to send a fresh email to our audience with the title of the blog post and a customized message.
  9. Whenever you post a new article on your website, Mailchimp will automatically send an email to all of your subscribers to let them know about it.

Uncanny Automator is a powerful application that allows you to link Mailchimp and WordPress, allowing you to automate your marketing and increase sales and conversions. It is available for both Mac and Windows.

Bonus: Tips to Grow Your Mailchimp Email List Fast

If you are not advertising your email list to visitors to your website, you are losing out on possible subscribers, customers, and sales opportunities. The following are some of the most effective, time-tested techniques for growing your Mailchimp email as quickly as possible. 1. Multiple sign-up forms are available. Don’t just stick one signup form on the sidebar and call it a day. Instead, provide your users with various email subscription forms so that they have many opportunities to join up.

  1. Incorporate gamification to increase subscriber numbers.
  2. If there is a possibility to win anything in return for their email address, people are more inclined to provide their email address.
  3. 3.
  4. To put it another way, lead magnets are incentives that you may give to users in return for subscribing to your newsletter.
  5. More information may be found in our guide on how to demand an email address in order to download a file from WordPress.
  6. Make use of targeted campaigns and personalization to your advantage.
  7. For example, you might display a welcome message to visitors who have arrived via social media, or you could broadcast a discount offer to consumers who are ready to abandon their shopping baskets.


You’ll need MonsterInsights, which is the greatest Google Analytics plugin available on the market, to do this.

More information may be found in our comprehensive tutorial on how to track conversions in WordPress like an expert.

We hope you found this post useful in learning how to utilize Mailchimp in conjunction with WordPress to grow your email list.

We encourage you to subscribe to our YouTube Channel for more WordPress video tutorials if you enjoyed this post.

How to Use MailChimp with WordPress

Erin Myers has posted a new article in Marketing. The most recent update was made on February 2nd, 2022. Owners of business websites understand how critical it is to keep regular and pleasant engagement with their customers. While it is crucial to keep your website’s content up to date, this is rarely enough to accomplish the desired results. In addition, you may be considering ways to strengthen your relationships with present or prospective customers while providing more tailored and conversion-generating information.

When combined with WordPress, it allows you to streamline your email marketing efforts even more while also communicating with your target audience more effectively and efficiently.

In this piece, we’ll go through Mailchimp and the different advantages it has to offer. After that, we’ll teach you how to install theMailchimp for WordPressplugin and how to make use of the plugin’s numerous registration form choices on your website. Let’s get this party started!

Why You Should Build an Email List

The decision to create an email list might be motivated by a variety of factors. First and foremost, it is a wonderful method of direct communication over which you have entire control. In contrast to social network accounts, you have complete control over how your material appears. With social media platforms such as Facebook and Twitter, you never know when sudden modifications or legal revisions may have a significant impact on the material you publish. The fact that it is a terrific approach to create communication with anyone who does not utilize social media on a regular basis is yet another incentive to construct an email list.

Why Use Mailchimp for WordPress sites?

AWeber, Constant Contact, and GetResponse are just a few of the email marketing services that are now accessible. So, what makes Mailchimp such an excellent solution for WordPress users? The numerous tools available on this platform – such as automation, A/B testing, comprehensive analytics, and segmentation – make it feasible to handle efficient email campaigns with ease. The Mailchimp interface is also highly user-friendly, allowing you to quickly and simply create beautiful emails to send to your subscribers in order to keep them up to date.

Connecting Mailchimp to Your WordPress Site With a Plugin

In order to integrate MailChimp with WordPress, you’ll need to put in some effort and time to get everything up and running. After that, you’ll be able to link the two systems together. Let’s have a look at how this works step by step.

Step 1: Sign Up for a Mailchimp Account

To begin, you’ll need to sign up for a Mailchimp account by visiting their website. Once you’ve entered your initial information, you’ll need to access the email address that you used to create your account in order to confirm it. Immediately following the activation of your account, you’ll be able to complete out a handful of brief registration forms. This will assist Mailchimp with the creation of your account. You’ll begin by giving some optional information about your company and its products or services.

There are various options to choose from, including one that is completely free.

Following that, you’ll be given the opportunity to link your social media accounts to Mailchimp’s platform.

You have the option of completing this step or skipping it for the time being.

Step 2: Create an Email List

Now that you’ve completed the setup of your Mailchimp account, you can get started on setting up your first email list straight away. Even if you did not provide an existing list during the account setup process, you can simply get started by uploading a file containing the information for your contact list using the Import Your Contacts feature.

You can also manually create a list by selectingAdd a contact and entering the information for each item one at a time.

Step 3: Install the Mailchimp WordPress Plugin

Mailchimp for WordPress is a plugin that allows you to utilize Mailchimp on your WordPress website without the need of any other tools. After installing and activating the plugin on your website, navigate to the Mailchimp Settings option inside your WordPress dashboard. It is possible to link your Mailchimp account to your website by utilizing an API key found on the Mailchimp website. This is how you’ll gain access to your lists and forms from your website’s navigation bar.

Step 4: Find and Generate an API Key

In a nutshell, an API key establishes a connection between your website and another service (in this case, Mailchimp). To locate your API key, navigate toMailchimp for WPMailchimpwithin To the right of the API Keyfield, choose Get your API key here. The Mailchimp website will then be redirected to you from there. SelectCreate a Key from the drop-down menu, and then copy the code supplied. Return to your WordPress website and paste the code into theAPI Keyfield before hitting the Save Changes button.

You may also build new forms by going to Mailchimp for WPFor and clicking on the Add New Form button.

Step 5: Add Mailchimp Forms to Your WordPress Site

Once the Mailchimp plugin has been installed on your website, the process of generating and adding signup forms is straightforward. In addition, you may accomplish this manually on the Mailchimp website after performing the steps outlined above in Steps 1 and 2. The Mailchimp platform allows you to design a variety of different sorts of forms. You may add a popup form to your website by going to ListsSignup formsSubscriber pop-upwithin Mailchimp, for example. Following that, you may personalize your popup by selecting a design.

  1. You’ll then select theFieldsyou’d like to include, such as ‘name’ and ’email address,’ and add in additional content, such as background images, to complete your page.
  2. Finally, click on the Generate Code button.
  3. Afterwards, navigate to your WordPress administration area.
  4. In order to prevent any modifications from being lost when your theme is changed, use the following code:

Adding an Inline Signup

It is possible to gather subscriber emails through the use of an inline registration form without interfering with the user’s experience (UX). To begin, navigate to ListsSignup formsEmbedded formswithin Mailchimp and click on Get Started. When designing your inline registration form, you have four design options to pick from: Classic, Super Slim, Horizontal, and Naked. Classic is the most traditional design option. Because it takes up less room, horizontalis an excellent choice. You may, however, select any style that you believe best suits your requirements.

  1. Copy the link, return to WordPress, and navigate to a post or page that contains the information you seek.
  2. Installing a sidebar signup form is similar to adding an inline signup form in that it begins by browsing to ListsSignup formsEmbedded formswithin Mailchimp.
  3. Super SlimorNaked is a great sidebar to have on hand.
  4. Your theme’s Customizer could allow you to paste this code right into your sidebar, depending on how it’s set up.

If you prefer another option, you may go toAppearanceWidgetswithin WordPress, choose theCustom HTMLwidget, and drag it to theSidebarcolumn. Copy and paste the HTML code straight into theContentfield, then click on Save. The form should now appear on your website!

Styling Mailchimp Signup Forms

While Mailchimp gives you the option of creating a unique style for each signup form, the form will typically use the style sheet from your website instead. This indicates that you may need to make more adjustments in the future. In order to accomplish this, you have two options: either manually code in the modifications or utilize the Mailchimp for WordPress plugin. Creating and adding new signup forms to your website is made possible by the latter approach, as we’ve seen in this article. The free version of the plugin allows you to build only one form, which is sufficient for most purposes.

To customize your forms, navigate to Mailchimp for WordPressFormfrom inside WordPress and select Customize Form.

The changes you make will be immediately applied to all instances of the form that appear on your website once you save them.

Marketing Your WordPress Site With Mailchimp

For example, as we said above, you can quickly integrate Mailchimp registration forms into your WordPress website, which is essential for growing your audience. Furthermore, Mailchimp may be used to automatically deliver newsletters to your subscribers, which is a convenient feature. This allows you to stay in touch with your readers in a more straightforward and hassle-free manner.

Setting Up an Automatic Newsletter With Mailchimp

When you use an automated newsletter, you can send out changes to your subscribers immediately, and the information will be distributed to everyone on your list. To get started, you’ll need the URL for your website’s RSS feed. Then select Campaigns from the drop-down menu. Construct a campaign Create an email that is automatically generated within Mailchimp. ChooseShare blog posts from the drop-down menu, give the campaign a name of your choosing, and click on Begin. Enter your RSS feed URL, choose a time for transmitting the feed, and specify any other options that may be required in the following phase of the process.

Finally, select your preferred Template and Design settings.

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Mailchimp for WordPress

Mailchimp is a service that many people use to manage their email lists. It’s possible to use either the subscriber pop-up form or a conventional registration form to allow your visitors to subscribe to your Mailchimp list on your site if you want them to do so. Apopup may only be added to a Business or eCommerce plansite, and not to any other type of plansite.

This is due to the fact that Mailchimp requires authentication through the addition of code to the header of your website. On all plans, you may substitute theMailchimp component with the Google Analytics block. The following is a table of contents:

How to Add the Subscriber Pop-up Form

A subscriber pop-up form might be visually appealing because it shows at the top of your website the first time it is opened. Here’s how to get one up and running.

Step One: Create the Form in Mailchimp

To begin, either establish a new Mailchimp account or sign in to your existing one. Next, construct an email list (Mailchimp refers to this as a “Audience”) for the people who have visited your website. Instructions on how to create an audience in your Mailchimp account may be found by visiting this page. Once you’ve established your new audience, go to Manage Audiences and then Signup forms to get started. In your Mailchimp Audience, select Manage Audience Signup forms from the drop-down menu.

Design and customise your shape in any way that you see fit.

Consider modifying the settings to display the pop-up after 5 seconds rather than immediately upon loading the page.

If you give them as much time as possible to become comfortable with your website, the more probable it is that they will join your mailing list.

Step Two: Connect Your Site to Mailchimp

When you are through generating your form, you will be presented with the option to Connect your website in order to publish your pop-up on your website. ClickConnect You will now be presented with the following option: Enter your website’s URL, agree to Mailchimp’s conditions, and go to the next step, where you will be given a piece of code, which will look something like this: Copy the code from the Mailchimp website. You’ll need to copy and paste the code into the head section of your website at this point.

  1. The freeInsert HeadersFooter plugin should be installed and activated
  2. Select My Site(s) Settings Insert Headers and Footers from the drop-down menu. Copy and paste the code into theScripts in Headerbox and hit the Save button:

Copy and paste your Mailchimp code into the Scripts in Headerbox section of the template. As a result, Mailchimp will not be able to authenticate your website if it is in private or Coming Soon mode. Returning to Mailchimp, click theCheck Connectionbutton to instruct the program to look for the code on your website. If you did everything correctly, you should see the following success message: Please make sure that the pop-up is turned on so that it can be shown on your website. On the first visit to your page, a pop-up window will appear, displaying your membership form in plain sight.

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Here’s an illustration: ↑ Section I: Table of Contents

Update Your Form

If you need to make modifications to your form, you may do so by returning to your Mailchimp settings and making the necessary adjustments.

Whenever you make changes to the Mailchimp form and publish them, those changes will be instantly applied when the pop-up is displayed to the next visitor to your website. This means that you won’t have to copy and paste the code again! Section I: Table of Contents

Alternatives to a Pop-up

While a pop-up form is a visually appealing technique to get people to join your mailing list, you may choose to use something a bit more discreet to accomplish the same goal. Blocking Mailchimp Following these instructions, you may add a Mailchimp block to a page or post in WordPress if you are using the Block Editor. Integration with the Wufoo platform When you integrate Wufoo with Mailchimp, you will be able to embed a Wufoo form on a website, post, or widget, and the data from the forms will be sent directly to your Mailchimp inbox.

In order to link with Mailchimp, you will need to have a premium Wufoo membership.

In contrast to Wufoo, Jotform may be linked with Mailchimp without incurring any additional fees.

How To Integrate MailChimp and WordPress for the Pros

70% of individuals prefer to receive company messages by email, and the return on investment (ROI) for email marketing may reach up to $38 for every dollar invested. People will declare that “email marketing is dead,” but the stats don’t lie: email marketing is still incredibly successful, and every business should be utilizing it to communicate with their prospects and customers to grow their business. Are you looking for the best email marketing solution, as well as information on how to connect it with WordPress?

In this post, we’ll guide you through everything you need to know about combining MailChimp with WordPress so that you can remain on top of the latest email marketing trends and developments.

During this session, we will cover all you need to know to get the two systems completely linked and functioning together effortlessly so that you can take use of the powerful email marketing tools offered by MailChimp to build your WordPress website and engage your audience.


Before we get started, let us clarify why you should use MailChimp as your email marketing solution. It ultimately boils down to one thing: a lack of complexity. In order to create emails, you do not need to be a programmer. Everything is drag-and-drop, which means you can quickly and simply add text, photos, links, subtitles, and pretty much anything else your heart wants to your page. Emails are automatically optimized for mobile devices, and viewing all of your statistics is a breeze. Creating simple A/B tests takes only a few clicks as well.

In terms of email marketing, MailChimp has a very low barrier to entry compared to other options.

If you’re looking for more extensive marketing automation and customer relationship management capability, there are more feature-rich alternatives available. When MailChimp’s streamlined feature set ticks all of the boxes for you, why would you want to use anything else?


When it comes to convincing individuals to join to your email list, appearance and convenience of use are two crucial elements to consider. The sign-up form (also known as a subscription form) that you include on your WordPress website should be simple to read and simple to understand. When it comes to signing up, the more complex or convoluted the process is, the less likely it is that individuals will wind up on your list. A good rule of thumb to follow is that the more fields you demand, the less email subscribers you will receive.

MailChimp and WordPress, on the other hand, are extremely user-friendly.


Install the MailChimp for W P plugin on your site if you want to include opt-in forms. Additionally, Mailchimp offers an official MailChimp for WordPress plugin, however it has less functionality, lower ratings, and is updated less frequently than the official plugin. Using the MailChimp for WP plugin, you can easily create and seamlessly embed customized signup forms anywhere on your WordPress site without any coding knowledge. It has a nearly perfect rating (4.8 out of 5 stars), and it is used by more than 1 million websites worldwide.


In order to begin, navigate to the WordPress plugin directory and save the plugin to your computer. After unpacking it, upload it to the plugins folder in your WordPress installation. Alternatively, you may install it and activate it straight from the WordPress backend if you like. Afterwards, you’ll need to link your MailChimp account to the WordPress plugin. To accomplish this, you’ll need to obtain your API key from MailChimp and paste it into the plugin’s API key field. To locate your API key, sign onto your MailChimp account and navigate to AccountExtrasAPI keys.

You will notice a box with a bunch of numbers and letters in it in the API key column – copy the contents of that box into your document.

A box will appear on the very first page of the application where you may paste your API key.

Your plugin has now been successfully linked to MailChimp.


To begin, navigate to the WordPress plugin directory and save the plugin to your computer. Upload the file to your WordPress plugins folder after you have unpacked the package. Alternatively, you may install and activate it straight from the WordPress administration panel. In order to use the plugin, you must first link your MailChimp account. The API key from MailChimp will be required in order to accomplish this, which must be pasted into the plugin. Access your MailChimp account and navigate to AccountExtrasAPI keys to obtain your API key.

You will notice a box with a bunch of numbers and letters in it in the API key column – copy the contents of that box into your text editor.

A box will appear on the very first page, into which you will paste your API key. Then press “Save Settings” to save your changes. Boom. It has been established an association between your plugin and MailChimp.


There are a variety of methods for including signup forms on your WordPress website. The first option is to make use of a shortcode. The shortcode may be found under the plugin’s builder module, which is underneath the builder module. If you copy and paste this code anywhere within a post or page, it will automatically insert the form at that location. Another option is to make use of the MailChimp widget, which can be found in the AppearanceWidgets section of WordPress. Easy as dragging and dropping the widget onto your sidebar or bottom, changing the title if desired, and saving the changes.

This one is sure to be a hit with you.

To make this option active, simply navigate to the Checkbox settings.

Your website visitors may input their information using the form on your website, and their information will be automatically uploaded to your MailChimp list, ensuring that they are ready and waiting for your next email marketing campaign.


In case you want to get a little more technical, you may manually integrate MailChimp opt-in forms into your website. Instead of utilizing the plugin, you may access your MailChimp account from the backend. This is the way that many developers choose. Within MailChimp, navigate to the Lists page and follow the prompts. You’ll see a drop-down arrow next to the Stats button, which will take you to the name of your email list. Signup Forms is one of the alternatives available from that drop-down arrow.

The following are some of the choices available on this page: Form integrations, Embedded forms, Subscriber popups, and general forms are all available.

Once you’ve decided on a template (Classic, Super Slim, or Naked) and picked the fields you wish to use, you may scroll down to the section labeled “Copy/paste onto your site” to complete the process.

When you put the HTML code into your post or page, be sure you switch to the “Text” view rather than the “Visual” mode to ensure that the HTML is properly displayed.


MailChimp and WordPress are a formidable duo, and if you know what you’re doing, you can really take things to the next level with any of these tools. Take this MailChimp-WordPress connection and knock it out of the park with these creative ideas for how to make it pop. These suggestions can assist you in making the most of your time.


“RSS-driven campaigns” are a tool in MailChimp that allows you to create campaigns using RSS feeds.

What this implies is that you can have MailChimp send out an email every time you publish a new blog post on your website. This is a simple method of keeping your readers up to speed on what is going on with your website.


It is something that is automatically generated by your blog, and it is known as RSS feed. Every time you create a new post, it is automatically added to the RSS feed. MailChimp can utilize that feed to extract the whole or partial content of your blog posts into emails, which can then be sent to the people on your list who subscribe to your blog. To begin, you’ll need the URL of your RSS feed (side note: if you wish to send material to your subscribers from various RSS feeds, you may useMailChimp’s FEED merge tag, or you can use a feed aggregator likeRSSUnifyorRSS Mix to do this).

  1. The connection to the RSS feed in WordPress is frequently overlooked.
  2. To create an email, select “Create an Email” from the popup window that displays.
  3. Start by entering the name of your campaign and selecting the list to whom you’ll be sending it.
  4. And now you’re ready to go!


Untold numbers of businesses have developed WordPress plugins that are particularly meant to enhance your MailChimp email marketing even more. Here are a few of the most well-known among them.


SumoMe is a sophisticated marketing tool package that is utilized by thousands of businesses worldwide. It is recommended that you explore SumoMe as an investment option if you are serious about rapidly building your email list. They have some really creative approaches to get subscribers, such as the “Welcome Mat,” “Hello Bar,” and other such initiatives. SumoMe interacts seamlessly with both WordPress and MailChimp, and it is capable of automatically adding subscribers to your mailing list on your behalf.


Gravity Forms is a WordPress form building solution that has gained widespread popularity. Gravity Forms is likely to be able to satisfy your needs if you want more options or more complicated forms than the standard MailChimp signup forms that they supply by default. Without hesitation, we recommend this solution because it has been tried and tested over time and because it has earned a good reputation.


Wufoo is a platform that allows you to create and personalize subscription forms in a matter of minutes.

You will receive five custom forms, 100 entries, ten fields, and statistics as part of the free package. Wufoo is intended to be both strong and simple to use at the same time. Choosing this option will provide you with a large number of design alternatives for your opt-in forms.


This plugin allows you to design beautiful subscription forms with several interesting fields using the HTML editor. You also have the option of including PayPal connectivity and concealing or displaying specific fields based on the choices made by your users. In particular, if you’re accepting payments through PayPal and subsequently want to add those consumers to your email list, the PayPal interface may be really beneficial.


MailChimp and WordPress both provide statistics and reports that may be seen online. But, don’t you want to go a little farther than this? The Google Analytics 360 tool can provide answers to inquiries such as how the pace of new subscribers connects with the amount of traffic your website receives from search engines. Essentially, this plugin consolidates all of your data into an one location. It takes your Google Analytics and MailChimp monitoring data and organizes it into a convenient dashboard within your WordPress administration area.


MailMunch, like SumoMe, is a collection of tools meant to assist marketers in rapidly growing their email lists. Among the many lead capture forms available are scroll mats, complex pop-up forms, slide boxes and a slew of others. If you’re seeking for a way to boost the effectiveness of your MailChimp marketing, this could be the appropriate answer for you.


Unfortunately, MailChimp’s default opt-in forms are aesthetically displeasing. Even while MailChimp is extremely user-friendly, it is not the most effective tool for gathering email addresses. It is for this reason why plugins such as Easy Forms are beneficial. You may drastically improve the appearance and feel of your form by using the built-in CSS classes provided by this plugin if you truly want to personalize its look and feel.


The usage of this plugin is highly recommended if you sell things using the WooCommerce shopping cart. You may combine WooCommerce with MailChimp, which will automatically assign consumers to their desired email lists and MailChimp interest groups once they complete an order with the help of this plugin. After that, you may establish your own interest groups and add subscribers based on which list they are a member of. As an additional alternative, you may include an opt-in box on the checkout page, providing clients with yet another opportunity to subscribe to your email list.


Your WordPress dashboard now includes all of your MailChimp statistics thanks to the MailChimp activity plugin. This eliminates the need for you to go into MailChimp in order to get a sense of what’s going on with your list.


This is an excellent method of growing your mailing list through the use of comments on your WordPress site.

The opportunity to join up for your email list is presented to visitors who leave comments on a blog post or page. When people comment on your posts, you may automatically route them to different lists based on the article they are commenting on.


With MailChimp and WordPress, you now have everything you need to take on the world of email marketing. Yes, you should continue to use social media to market your business and brand in order to succeed. However, unlike social media, where users are skimming through hundreds of random messages at a time, email has the power to capture people’s undivided attention for a brief moment. It is necessary for them to respond to anything that arrives in their inbox, even if that response is just to delete the email message.

Mailchimp for WordPress – How To Link Mailchimp to WP

According to Mailchimp’s research, you can expect to receive an average return of $52 for every $1 you spend on email marketing! In addition, 80 percent of business owners stated that email marketing assisted them in acquiring and retaining more clients, according to the study. Because email marketing is so critical to a company’s success, you should concentrate on the technologies that make it possible. Tools like as the Mailchimp plugin for WordPress are available. Mailchimp is an email marketing platform that allows you to create and expand your email list.

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The purpose of this essay is to introduce you to Mailchimp and demonstrate how it can be used on a WordPress website.


  • What are the benefits of using Mailchimp for WordPress websites? MailChimp plugins for WordPress are highly recommended. How to use a plugin to connect your Mailchimp account to your WordPress website
  • Using the MC4WP plugin, you may add a form to your WordPress website. How to incorporate a form into your website without the need of a plugin
  • Finally, some last thoughts

Why should you use Mailchimp for WordPress sites?

Using Mailchimp for WordPress websites has a number of advantages. MailChimp plugins for WordPress that are recommended; How to use a plugin to connect your Mailchimp account to your WordPress site. Using the MC4WP plugin, you can add a form to your WordPress site. Instructions on how to incorporate a form into your website without the need of a plugin; A few last observations:

Mailchimp is easy to use

Emails may be created quickly and easily with Mailchimp. It makes use of a straightforward drag-and-drop editing interface. Anyone can make use of it.

Full customization

You have complete control over what you write, how you write it, and when you write it. Colors, fonts, and other design elements are entirely up to you.

Track sales

Mailchimp enables you to manage and monitor the results of your email campaigns and campaigns. This will assist you in determining what is working and what needs to be improved.

It is affordable

For the time being, Mailchimp is free as long as you send fewer than 12,000 emails per month and have fewer than 2000 subscribers.


Mailchimp gives you the ability to send automatic emails to your list of subscribers.

Recommended Mailchimp for WordPress Plugins

WordPress plugins for Mailchimp are quite beneficial when it comes to growing your Mailchimp email list. With the plugins, you can easily develop forms that are both basic and appealing to the eye. They also allow you to link your WordPress website to your Mailchimp account. We’ve compiled a list of the finest Mailchimp and WordPress connection plugins for your convenience. Install them in the same manner you would any other plugin on your computer. You can find detailed instructions on how to install a plugin in our WordPress tutorial.

Mailchimp Forms by MailMunch

Mailchimp Forms by MailMunch gives you the tools you need to convert visitors to email subscribers on your website using Mailchimp Forms. The Mailchimp Link plugin allows you to connect any website to your Mailchimp account, as well as add Mailchimp forms to your website and combine subscribers into any of your email lists. It is possible to create stunning customizedforms for any of your Mailchimp lists with MailMunch’s Mailchimp forms feature.

With the WYSIWYG form builder, it’s simple to create forms from scratch. Using a shortcode, you can add forms virtually anywhere, take leads, and then send them to your desired Mailchimp list with a single click. The following are some of the other characteristics:

  • It is not necessary to have an API key in order to connect with your Mailchimp account. Allows you to send extended information to your Mailchimp list, such as birthdays, phone numbers, and tags. It complies with the General Data Protection Regulation (GDPR). Pop-up forms, embedded forms, slide boxes, top bars, and landing pages are all possible options for optin forms. It makes it possible for Google ReCaptcha to avoid spam. You have the option of including a personalized thank you message for anybody who subscribes. The forms are responsive to mobile devices. A/B split testing allows you to experiment with different designs, content, and headlines before making a final decision. It performs an analysis and provides you with a report on what is working and what isn’t

Pricing: The plugin is completely free to download and use. Silver ($12), Gold ($20), and Agency ($66) are the three premium options available: Silver, Gold, and Agency.

Mailchimp Forms by OptinCat

With the Mailchimp Forms from OptinCat, you can create an eye-catching and completely customizable Mailchimp form in about two minutes. It is a plugin that allows you to create a variety of Mailchimp forms, including the following:

  • Optin boxes from Mailchimp – these are optin boxes that you may place on various sites and articles
  • In this sort of form, the form is put on your site’s sidebar and may be viewed from anywhere on the site. Mailchimp popup lightbox form — this sort of form sits on top of your content and allows you to collect information.

With this plugin, you have the ability to create an unlimited number of these forms. It is mobile-friendly and has an analytics tool that allows you to determine which form is the most effective. Another fantastic advantage of this plugin is that you have complete control over the color of your form’s background and border, as well as its content, headlines, and other elements. The premium version of Mailchimp Forms includes a plethora of additional design options as well as some visually appealing pop-up effects.

Premium versions are available in three different price ranges: Elite ($99), Business ($69), and Personal ($39).

Mailchimp Subscribe Form, Optin Builder, Popup Builder, Form Builder

This plugin, which was developed utilizing cutting-edge web technologies, allows you to design visually appealing subscription forms that increase conversion rates. It provides templates that are simple to alter. A form’s design and customization takes only a few minutes to complete. All of your conversions are instantly synced with your Mailchimp account after you link the plugin to your Mailchimp account. The plugin allows you to customize the appearance of your form to match your theme. The best part is that none of them require any coding knowledge on your part.

The premium edition of this plugin includes access to all templates as well as the ability to build an infinite number of responsive forms.

Easy Forms for Mailchimp

You may create an unlimited number of registration forms on your WordPress site by using the Easy Forms for Mailchimp plugin (available for free). At the moment, there are more than 100,000 active installations, each with a rating of 4.7 out of 5 stars on Google. Using the use of a shortcode or the plugin’s editor button, you may incorporate forms in your posts and pages with this plugin. Additional characteristics are as follows:

  • With a single click, you can create several sign-up forms. With an API key, you may connect your WordPress site to your Mailchimp account. With the use of a shortcode, you may display the number of subscribers to a given list. Changing between single and double opt-in is possible. View the activity of subscribers and unsubscribers
  • Protect your forms with Google reCaptcha by enabling it. Forms and parameters connected with them can be imported and exported. Immediately redirect readers to another website or post once they submit a form.

The Easy Forms for Mailchimp plugin is compatible with a wide range of third-party plugins, including Contact Form 7, WooCommerce, BuddyPress, Easy Digital Downloads, and BBPress, among others.

There are a number of free and paid add-ons available to help you get the most out of the plugin’s capabilities. These include GDPR compliance for Mailchimp (which is free), WP Rest API Controller (which is also free), pop-ups ($19.99 – $79.99), and form customizer ($29.99 – $119.99), among others.


MailOptin is a WordPress plugin that includes a form, a popup, lead generation, and an email newsletter. With its simple template system, you can create beautiful optin forms and email newsletters without any programming knowledge. More than 20,000 businesses rely on MailOptin to generate leads for them. Mailchimp and many other major email marketing systems are seamlessly integrated with it. It is possible to send automated email newsletters of your recently published content on a daily, weekly, or monthly basis with this plugin.

The plugin is available in three different price ranges: Standard, Pro, and Agency, with prices ranging from $79 to $179 and $279, respectively.

WP WooCommerce Mailchimp

WP WooCommerce Mailchimp is a WordPress plugin that allows you to connect your WooCommerce store to your Mailchimp account. It is free to use. It synchronizes the data from your store and allows you to send targeted email campaigns to your subscribers. Customer’s email addresses are added to your Mailchimp mailing list as soon as they place, process, or complete an order with you. It is straightforward and extremely adaptable. When you install WP WooCommerce Mailchimp Pro, a Mailchimp tab will appear on everyWooCommerceproduct detail page, allowing you to assign consumers who purchase the product to one or more email lists.

You may, however, upgrade to the Pro edition for as little as $9 per month.

MailChimp WD Pluginfor WordPress

Mailchimp, like the other plugins we’ve spoken about, allows you to construct visually appealing subscription forms for your website. It is adaptable and straightforward to use. The plugin provides you with a total of four (4) different form display choices to pick from. Embedded forms, popups, scroll boxes, and the top bar are examples of such elements. Using a short code, you can incorporate the forms into your post. The Mailchimp WD plugin effortlessly connects with PayPal, ensuring that your customers are automatically added to your email list.

  • A design that is adaptable
  • Emails that can be customized
  • Thirteen (13) themes that can be customized
  • Fields that can be customized

Pricing: The Basic, Standard, and Advance packages are available for purchase for $85, $100, and $150, respectively, depending on your needs.

MailChimp for WordPress (MC4WP)

With MC4WP, you can develop subscription forms that are both attractive and functional, or you can combine them with your current forms. It works seamlessly with Contact Form 7, Ninja Forms 3, WPForms, BuddyPress, Gravity Forms, and a slew of other plugins, as well as the default WordPress forms. The subscription forms have been designed to be user-friendly and suited for mobile devices. Their design and placement on your website can be modified as needed. An API key is required in order for MC4WP to be able to connect to your Mailchimp account.

The premium version comes with a Style Builder, which allows you to customize the look of your forms. Additionally, it has an integrated analytics feature, which allows you to determine which form is performing the best.

How to connect Mailchimp and WordPress site with a plugin

You can connect your Mailchimp account to your WordPress website using one of the plugins on this page, which we have listed below. One of the plugins – Mailchimp for WordPress – will be covered in detail in the following sections: (MC4WP). To integrate your WordPress site with Mailchimp using the MC4WP plugin, follow the steps outlined below.

Step 1: Create a Mailchimp account

Sign up for Mailchimp by visiting their official website. Fill up the required blanks with your email address, a unique username, and a secure password, and then click ‘get started’. An activation link will be issued to the email address associated with your account. Log into your email account and click on the activation link to begin using your Mailchimp account. Following that, you will be given the option to choose your chosen plan. Take a look at the screenshot below. Next, enter your name, business, and contact information in the appropriate fields, and then click “continue.”

Step 2: Create an email list

Now that you’ve set up your Mailchimp account, the next step is to begin developing your email list of subscribers. This may be accomplished either by importing your contacts or by manually entering your contacts.

Step 3: Install the Mailchimp for WordPress plugin

Although Mailchimp may be used without the aid of a plugin, plugins can make the entire process much more convenient. Look for the MC4WP plugin in the WordPress plugin directory and install it. Installation is quick and easy, taking only a few seconds. Once this is completed, enable the plugin and navigate to MC4WPMailchimp. You will be required to enter an API key on this page. You’ll notice that the plugin’s status is listed as ‘not connected,’ which is correct. The API key is what establishes the connection between your website and your Mailchimp account.

  1. You will be redirected to the Mailchimp official website from this point onward.
  2. Make a copy of theAPIkey.
  3. Finally, select’save changes’ from the drop-down menu.
  4. You can now view your lists as well as create forms directly from your administration dashboard!

Adding a form to your WordPress site with Mailchimp MC4WP plugin

Following the installation of the MC4WP, you may create a signup form for your WordPress website.

Step 1

The MC4WP allows you to create a registration form for your WordPress website after it has been installed.

Step 2:

You may now customize the form by selecting the fields, form messages, settings, and the overall appearance of the form. To customize the fields on your form, select the ‘fields’ option from the drop-down menu. After that, select the fields that you want to fill up. These fields will be included in the new form you create. Additionally, you may customize the message that is displayed to your subscribers when:

  • They are successful in their subscription or unsubscription
  • There is a clerical mistake
  • They provide an incorrect email address. There is an unfilled field in the form.

To do so, go to the’messages’ section of the screen. Fill in the blanks with your preferred messages and then click “save changes.” Double opt-in is enabled or disabled under the options area, and you can also amend current subscribers’ information. After completing a successful sign-up, you may select whether or not to display the form.

Simply choose the’settings’ panel and make any changes you like to the form’s appearance. Finally, navigate to the ‘Appearance’ tab to make changes to the appearance of your form. When you’re finished, click on the’Save Changes’button to keep your new options.

Step 3:

Following the customization of your form, the following step is to embed the form into a page or post on your website. There are two options for accomplishing this. The first technique is accomplished through the use of a shortcode. Then, just copy and paste the shortcode that the plugin provides into your article, indicating where you want the form to appear. Select Appearancewidgets from your WordPress dashboard to use the second technique. Navigate to the’Mailchimp sign up forms’folder and drag it to the location you prefer (at the right side of your screen).

You have the freedom to construct as many shapes as you desire.

How to add a form to your WP site without a plugin

There is yet another method of including a form on your WordPress website. This technique does not necessitate the use of a plugin. For the purpose of adding a form to your WordPress site, you just require a Mailchimp account. Create a Mailchimp account if you want to include a registration form on your website. Go to theCreateSignupForms page. Select the type of form you want to build next – embedded form, pop-up form, or a sign-up landing page – and click Create Form. At the bottom of the page, click ‘begin’ to get started.

  1. Select the kind of designs, fields, and information that you wish to use.
  2. Copy the code that displays on your screen after that and paste it into the location where you want the form to appear.
  3. In the next step, write a title for your sidebar and paste the html code into the input box supplied for this purpose.
  4. Your form should now display in the sidebar of your website.

Final thoughts on Mailchimp for WordPress

Whether you run an e-commerce store, a blog, or a business website, establishing a strong email list will be beneficial to you and your business. A high-quality email list may assist you in increasing your return on investment, converting prospects, and maintaining a positive connection with them. In this post, we spoke about the advantages of integrating Mailchimp with your WordPress website. We have undoubtedly included some of the most beneficial plugins for integrating WordPress with Mailchimp.

Now that you’ve begun to create your list, you might be interested in learning how to resolve the WordPress not sending email problem.

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