How To Add Landing Page To WordPress? (Question)

Creating a Landing Page in WordPress Step-by-Step

  1. Step 1: Install the SeedProd Plugin on Your Site.
  2. Step 2: Create a Landing Page with SeedProd.
  3. Step 3: Customize the Landing Page Template.
  4. Step 4: Connect Your Email Marketing Service.
  5. Step 5: Publish Your Landing Page.


How do I add a landing page to my website?

Here’s a step-by-step checklist for how to create your landing page:

  1. Select a landing page template.
  2. Give your landing page a name.
  3. Add your unique content.
  4. Include striking images.
  5. Choose a relevant domain name.
  6. Make sure all your links and CTAs are working.
  7. Complete your meta description and SEO title.
  8. Publish!

How do I make a landing page my homepage in WordPress?

Set up a landing page as a homepage

  1. Log in to your WordPress account.
  2. On the left side of the dashboard, find the Landingi tab.
  3. In the Imported Landings (1) tab, hover over your landing page and click Set as Homepage (2).
  4. Go to the Pages tab and make sure the landing page is listed as Front Page.

How do I add a landing page to a WordPress Elementor?

To create your first landing page, go to Templates → Landing Pages and click the Add New Landing Page button. This will launch you into the Elementor editor. You can either choose one of the premade landing page templates or close the template library to build your landing page from scratch.

Is a landing page part of your website?

Landing pages are separate from a business’ website — Homepages are the front page of a business’ website. Landing pages have a single goal — Homepages promote website browsing.

Where is the landing page in WordPress?

Customize Your Landing Page Under Pages in the left sidebar of your site dashboard, click the three dots next to your page, then click Edit. This will open the Editor, where you can add text, media, embeds, contact forms, or any other content for your landing page. You can also set a featured image here.

How do I set the landing page as my homepage in Elementor?

In that case, if you are using the free version, then your best bet is create a new page and import your landing template design into it. Then you can set that new page as a homepage under Settings » Reading. Probably the only way you are going to be able to use your Landing template design in the manner you want.

How do I create a responsive landing page in WordPress?

Build responsive landing pages by leveraging PluginOps. This plugin is based purely on CSS or HTML and is designed specifically to help you create landing pages, including lead page, opt-in page, etc. Move each element and widgets or re-order rows by dragging and dropping the elements using its visual editor.

How to Create a Landing Page With WordPress

Is it important to you to have a customized landing page on your WordPress website? A landing page is a marketing page that has been optimized for conversion. It aids organizations in converting internet visitors into consumers and leads through several methods. In this post, we’ll teach you how to quickly and simply construct a landing page in WordPress using the WordPress editor. Here’s a short rundown of the topics we’ll be covering in this tutorial.

  • What is a landing page and how do you create one? There is a distinction between a homepage and a landing page. The creation of a landing page in WordPress using the SeedProd plugin (Highly Recommended)
  • Using Beaver Builder to create a landing page in WordPress is demonstrated. How to create a landing page in WordPress using the Divi theme

What is a Landing Page?

A landing page is a web page that has been specifically developed to promote sales or generate leads for a company. They are commonly utilized in paid marketing initiatives, as well as email and social media marketing campaigns. A landing page is a web page that is visited by users who arrive from a certain source, such as search engines or social media. What is the difference between a homepage and a landing page, and how do you create one? A home page is the first page that visitors will view when they visit your website and type in your domain name into their browser.

The homepage of your website is intended to encourage visitors to interact with your website by exploring other pages, browsing items, or signing up.

A landing page, often known as a “squeeze page,” is a web page that is specifically designed to increase conversion rates.

Although you can only have one homepage on your website, you may construct as many landing pages as you like for various marketing campaigns.

  • It is possible to create a landing page for your sponsored advertising campaigns. A landing page for subscribers who have signed up for your email list, visitors who have found you through social media, and more
  • Those who have arrived at a certain product or service page
  • And many more.

As a result, let’s take a look at how to construct a gorgeous custom landing page in WordPress without the need for any CSS, HTML, or PHP experience. We’ve selected the top three WordPress plugins for making landing pages for your website. These landing page builders are simple to use, are designed for speed, and are reasonably priced for small companies. You have the option of selecting the solution that best meets your requirements. Ready? Starting with the first way, let’s get things moving along.

Method 1. Creating a WordPress Landing Page using SeedProd

This is the quickest and most straightforward way, and it is suggested for all users. SeedProd will be used for this particular strategy. In addition, it is the greatest WordPress landing page plugin available on the market, allowing you to design any form of landing page without the need for scripting. Besides being lightweight and speedy, SeedProd is also search engine optimized (SEO friendly). To begin, you must install and activate the SeedProdplugin on your computer. For further information, please refer to our step-by-step instructions on how to install a WordPress plugin (included).

  • During the activation process, you will be prompted to input your license key.
  • To create a new landing page, navigate to theSeedProd » Pages page and click on the ‘Add New Landing Page’ option.
  • There are hundreds of gorgeous landing page designs included with SeedProd, each of which is properly categorized for a certain campaign type.
  • You’ll be asked to submit a title for your page as well as a URL for your page after that.
  • The SeedProd page builder interface will be displayed once you click this button.
  • When creating designs with SeedProd, blocks are the most important tool.
  • You may also use columns to arrange blocks next to one another.

To move blocks up or down, you may drag and drop them on the screen.

A variety of well-known landing page design components are included with SeedProd, which you can simply drag & drop anywhere on your website.

Additionally, SeedProd has a feature called ‘Sections.’ These are some of the most prevalent design elements seen in landing pages.

SeedProd is also compatible with the WooCommerce shopping cart system.

WooCommerce blocks contain the add to cart button, the checkout page, the highlighted items page, the products grid, and many more features and functionality.

Constructing a connection between your landing pages and third-party tools You may include email list sign-up forms on your landing pages to encourage visitors to subscribe to your newsletter or enter their contact information, which will help you generate more leads.

Simply navigate to the ‘Connect’ option and pick your email service provider from the drop-down menu.

No worries, SeedProd integrates with Zapier, which serves as a connector between SeedProd and the more than 3000 other applications available on Zapier.

When you publish your landing page, it will automatically go live on your website.

Landing pages, upcoming product pages, geo-targeted ad campaigns, microsites, and more can all be created using your WordPress website and have their own domain names, allowing you to expand your online presence.

Simply navigate to the Page Settings tab and choose the ‘Custom Domain’ section from the drop-down menu.

For more information, please refer to our post on how to create a custom domain alias for your WordPress landing page for more information.

Method 2. Creating a Landing Page in WordPress using Beaver Builder

Beaver Builder is another another popular drag-and-drop WordPress page builder that you should check out. It enables you to quickly and simply construct a landing page by utilizing pre-made templates that can be customized using easy drag and drop tools. It is necessary to install and activate the Beaver Builderplugin as a first step. For further information, please refer to our step-by-step instructions on how to install a WordPress plugin (included). Upon activation, you must navigate toSettings » Beaver Builderpage in order to adjust the plugin’s parameters.

  • This information may be found on the Beaver Builder website under your account settings tab.
  • Beaver Builder is compatible with all of the most popular WordPress themes.
  • Typically, these are large layouts without a sidebar or widgets to assist the user.
  • For more information, visit our article on how to construct a full-width page in WordPress for more extensive steps.
  • You are now ready to create a landing page for your website.
  • Beaver Builder will launch with the landing page template from your theme as its starting point.
  • You’ll discover a variety of ready-made templates to pick from in this section.

Beaver Builder will load the selected template into the preview window after you have made your selection.

You may edit the text, alter the background color or photos, and modify the width and height of the rows and columns as well as the font used.

Simply click on the add button and select the rows tab from the drop-down menu.

After you’ve finished creating a row, click on the modules tab.

Beaver builder includes all of the key modules, such as text, headers, CTA buttons, video, audio, an animated countdown timer, and more.

Once you are pleased with the design, you can save or publish your page by clicking on the ‘Done’ button at the top of the page.

You may now go to the page to see how your landing page is performing in real time. Please feel free to update it again if anything needs to be adjusted, added, or removed.

Method 3. Creating a Landing Page in WordPress using Divi

It was developed by the team behind Elegant Themes and is a well-known WordPress page builder plugin. It is available as a theme that includes page builder functionality, but it may also be used as a stand-alone page builder. The first step is to download, install, and activate theDivi Builderplugin on your website. Please keep in mind that if you are installing the Divi theme, you will not be required to install the Page Builder plugin. Simply follow the steps outlined in our guide on how to install a WordPress theme.

  • To use the Divi page builder, navigate to the page edit panel and click on the ‘Use Divi Builder’ option to the right.
  • Following that, you’ll be presented with the options to start from scratch, select a layout, or clone a particular page.
  • Hundreds of pre-made landing page templates are included with Divi, and they are divided into categories.
  • The layout information and additional templates that are included are displayed on the following screen.
  • To proceed, simply select the ‘Use this layout’ option from the drop-down menu.
  • Your account details may be found on the Elegant Themes website under the “My Account” tab.
  • Following that, you’ll be able to see a live preview of your page within the page builder.

When working with text components, you may simply set the cursor over the text you wish to update and begin entering new information.

Layouts are created using Divi using sections, rows, and modules.

Each module comes with a set of parameters that you may change once you’ve added it to your website.

Once you have finished editing, you can simply click on the Publish button, which is located in the lower right corner of your computer screen.

The landing page builder will now redirect you to the live version of your landing page that you created.

We hope you found this post useful in learning how to design a landing page using WordPress.

We encourage you to subscribe to our YouTube Channel for more WordPress video tutorials if you enjoyed this post.

Note: In order to minimize decision paralysis for our visitors, we have excluded all landing page builders like as Elementor, Leadpages, Instapage, Unbounce, ClickFunnels, and others from this post.

Please be aware that our material is sponsored by our readers.

See how WPBeginner is supported, why it is important, and how you can help us by donating. The Editorial Staff at WPBeginner is a group of WordPress specialists, lead by Syed Balkhi, who provides guidance and support. Over 1.3 million readers around the world put their trust in us.

Add and Edit Landing Pages in WordPress

Landing pages and home pages are commonly mistaken, yet they are fundamentally different in terms of functionality. A landing page, like a home page, is loaded when a visitor navigates to your website’s primary address. However, although the home page may be thought of as the “front door” that allows visitors to access material on a bigger site, a landing page is a single page with a specific function, which is frequently referred to as a “call to action” on the site. This goal might be anything from getting your visitors to sign up for a service to urging them to purchase a product or join a mailing list.

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In order to create a standalone landing page, you must first create a one-page site with a static home page, as shown further down.

Activate a Theme

Look through our collection of themes to discover one that will work well for your landing page. Activating a theme may be done by going toMy Site(s) Appearance Themes in any site’s dashboard or by visiting the Theme Showcase. Start with theBlank Canvas theme if you want to start with a clean slate, or use theone-page filter to see themes that are suitable for landing pages. Select Activate from the drop-down menu that appears to the right of the theme’s name after clicking the three dots. Section I: Table of Contents

Customize Your Landing Page

UnderPagesin the left sidebar of your site dashboard, click the three dots next to the page you want to edit, and then click Save Changes. This will launch the Editor, where you may add text, media, embeds, contact forms, and any other type of material to your landing page as you see fit. You can also choose a featured image from this menu. To get you started as fast as possible, you may go over the existingBlock Patterns. Predefined blocks that you may place into your website and then alter with your own content are known as Block Patterns.

I’m a photographer and designer based in the Portland, Maine, metro area.

Just arrived

Our collection for the beginning of fall is now available. These patterns may be found by using the Block inserter (+ icon) in the upper left of the screen: All of these designs may be customized to include your own material. For example, you may delete blocks that you don’t like and replace them with others that you require, as well as adding more patterns if necessary. Check out how to add/remove blocks, as well as how to interact with blocks in general. Call-to-action buttons are extremely popular on landing pages since they encourage visitors to take action.

The subscription block is yet another really helpful block to consider for your landing page design. This block will assist you in obtaining leads from your visitors’ interactions with your website. Among the other elements you might want to consider for your landing page are the following:

When you’ve finished adding all of your material, go back and double-check that everything is ready before clicking Update to make your changes live. ↑ Section I: Table of Contents

Set a Static Homepage

Following that, you’ll want to make this new page the default home page for your website. This may be accomplished by using theSite Customizer under Appearance Customize and selectingtheHomepage Settingstab. Select theA static pageoption, and then select your new page from theHomepagedrop-down menu to complete the process. The home page of your website will be displayed in the preview window if you have just picked a page from the drop-down menu. The following is the table of contents:

Delete Content

You should delete the pages and posts that you will not be using if you have activated a theme that provides placeholder material. A homepage is all that is required for your landing page. To access My Site(s) Pages, click here. More options are revealed by clicking on the three dots that appear next to each page. Select Trash from the drop-down menu. Always remember to keep your homepage to a single page! The emblem of a house indicates which page has been designated as your default home page.

Select Trash from the drop-down menu.

To remove your navigation menu, go to Appearance Customize Menus and choose Remove Navigation Menu.

More information on customizing and changing your menus may be found here.

Edit Your Site’s Look

You may also make changes to your site’s logo, site identity, and fonts with the Customizer. If your site was pre-loaded with widget sections, you may delete or change them in the Customizer’sWidgets section by selecting Delete or Edit. That’s all there is to it! You can continue to alter the appearance of your site and customize it, but your landing page is now complete!

How to Create a Landing Page in WordPress

WordPress websites have a huge potential audience since there are more than 4.66 billion Internet users globally as of January 2021 and more than 600,000 new users online every day in the last 12 months, thus there is a huge potential audience for your WordPress website. Nonetheless, to make the most of this Internet traffic trend, more than simply a well-designed WordPress site is required — you must find a method to attract users’ attention, persuade them to volunteer their contact information, and then generate and provide content that they are interested in.

Take a look at why landing pages are important, what they provide, how to design a landing page in WordPress, and what tools are available to assist speed the landing page process in more detail below. Let’s get this party started.

What is a Landing Page in WordPress?

A WordPress landing page is a page that has been specifically designed to collect visitor contact information in return for special offers, frequent mailings, or resources such as eBooks and whitepapers, among other things.

Landing Page Basics

Many individuals confuse the homepage of a website with the landing page of the website. The homepage is the first page that visitors to your WordPress site view when they arrive. This page often provides information about your firm or business, such as your company name (if applicable), related photographs, and connections to other product pages or other material on your website, among other things. In contrast to your homepage, which is intended to draw users’ attention and encourage them to spend more time on your WordPress site, landing pages are intended to create business leads by collecting the information of visitors.

Despite this, they all have a basic feature set: form fields for collecting visitor information.

Others, on the other hand, want more specific information, such as a person’s name and phone number, in return for special deals or offers.

How to Create a Landing Page in WordPress

  1. Choose a theme for your project. Remove any unnecessary material
  2. Create a homepage for your website. Make your page stand out from the crowd. Let’s go live

You understand why landing pages are important — and what landing pages must have in order to effectively reach clients. However, how does one go about creating one with WordPress? You have a few of choices in this situation: By modifying and replacing important parts in an existing theme, you may make it serve as your landing page. You can also utilize a plugin to make the page-building process more efficient. You can design a landing page with WordPress if you have the necessary time and technical knowledge.

1. Select a theme.

Choose a theme fromMy SiteDesignThemesin your WordPress dashboard, or download and install a new theme from the WordPress Themes repository. Click on the three dots next to the theme’s name, and then click on the button that says “Activate.”

2. Remove unneeded content

Because you want your landing page to be as simple as possible, the next step is to remove any unnecessary articles and pages. Go to My SiteSitePages, then click on the three dots next to any page you don’t require and select Trash from the drop-down menu that appears. It makes no difference which page you choose to maintain. Source

3. Set a static homepage.

Set your static homepage by selecting it from the drop-down menu next to the page you want to retain.

As opposed to your standard homepage, this guarantees that your personalized landing page is the first page that visitors see when they click over from your main WordPress site to see it. Image courtesy of Shutterstock

4. Customize your page.

After clicking on the three dots, select Edit from the drop-down menu. You’ll be able to add text, graphics, contact forms, and call-to-action information to your page using the editor. Image courtesy of Shutterstock

5. Go live.

After you’ve published your page, make a link to it from your main WordPress site by clicking publish.

How to Build a Custom Landing Page in WordPress

  1. Create a child theme
  2. Write a style.css file
  3. Write a functions.php file
  4. And publish your work. Installing and activating your child theme is simple. Create a custom landing page. Imagery should be included. Create a unique header for your website
  5. Demonstrate your expertise
  6. CSS may be used to provide more style.

The option of digging deeper into the code and creating a more customized look for your landing page is available to you. Is this a fair warning? To make this work, you’ll need basic HTML and CSS knowledge. Here’s a step-by-step guide to getting started:

1. Create a child theme.

The “parent theme” refers to the theme that is now active on your WordPress website. Creating a child theme is the first step in ensuring that any landing pages you develop do not have an unfavorable effect on this theme.

2. Create a style.css file.

Following the installation and activation of your child theme, you will need to adjust your style. Create a CSS file using the following code: /* Landing Page Theme is the name of the theme. Twenty Sixteen Child Theme with an unique landing page. Description: Tahir Taous is the author of this piece. URI of the author:/blogTemplate: twentysixteen Version number: 1.0 Domain of the text: twentysixteen-child*

3. Build a functions.php file.

After that, you’ll need to start creating your PHP functions. Insert the following code into your child theme’s source code directory: ?php/ Parent Theme Styles /function theme enqueue styles?php/ Parent Theme Styles /function theme enqueue styles?php/ Parent Theme Styles /function theme enqueue styles () WP Enqueue Styles $parent style = ‘parent-style’;wp enqueue style($parent style, get template directory uri(). ‘/style.css’);wp enqueue style(‘child-style’,get stylesheet directory uri(). ‘/style.css’,array($parent style);wp enqueue style(‘child

4. Install and activate your child theme.

After that, it’s time to upload your child theme to your WordPress page and activate it there. Check to see whether it’s functioning by experimenting with different CSS styles. Then, refresh your font page after pasting the following code into your style.css file:body,page background:ECE8C1; If the backdrop color has changed, then everything is functioning as planned.

5. Create a custom page.

Following the installation and activation of your child theme, it’s time to create a custom landing page. Create a new file called page-landing.php in your child theme and save it with the extension.php. After that, paste in the following code: ?php/**Template Name: Landing Page**/?php/**Template Name: Landing Page**/? In WordPress, go to the Add New Pagetab and click on the dropdownTemplatemenu, then click on Landing Page. Then press the Publish button. Image courtesy of Shutterstock When you preview the page, it will be completely blank — you will still need to add some PHP markup to make it functional.

6. Add images.

In your page-landing.php file, paste the following code to begin uploading images: ?php/*** Template Name: Landing Page*/?!DOCTYPE html html?php language attributes();?class=”no-js” head meta charset=”?php bloginfo(‘charset’);? ” head meta charset=”?php bloginfo(‘charset’);? ” head meta charset=”?php bloginfo(‘charset’);? ” viewport is identified by the meta name=”viewport.” content=”width=device-width, initial-scale=1″ width=”device-width” initial-scale=”1″ link rel=”profile” link rel=”noopener” link rel=”noopener” target=” blank” href=”?php wp head();?

/headbody?php body class();?style=”background:6FBB72 url(?php echo $src = the_ 50 percent of the time, 0 repaired! important;” It should display a huge background picture when you use this code; refresh your site to ensure it is operating properly.

7. Create a custom header.

You’ll need to create a custom header for your landing page now. In your page-landing.php file, after thebodytag.div id=”landing-page,” paste the following code. class=”hfeed site” title=”hfeed site” description=”hfeed site” div class=”site-branding”>div class=”site-branding”>div p class=”site-title aligncenter” align=”center” align=”center” a rel=”noopener”> a rel=”noopener”> target=” blank” href=”?php echo esc url(home url(‘/’));? ” rel=”home”?php bloginfo(‘name’);?/a/p /div! target=” blank” href=”?php echo esc url(home url(‘/’));?

Using the following code, you may remove any background color: .site Background color is transparent in this case.

8. Add more content.

Using this markup, include the remainder of your landing page content in your page-landing.php file, immediately after the! -line:div. class=”sidebar sidebar-bribe”?php class=”sidebar sidebar-bribe” if (have posts()):?php else if (have posts()):?php else if (have posts()):?php the post();?h1 class=”landing-title”?php the title(‘);?/h1?php mdl-cell-8 / primary – /div Your featured background picture, site title, and call-to-action should all be visible if you reload your landing page.

9. Add extra style with CSS.

Finally, use CSS to add some personality to your landing page. Insert this code into your stylesheet. css stylesheet: .site Background color is transparent in this case. Landing-page-div with maximum width of 900px and margin of 0 auto; The landing page, site branding, and site title are all included in this section. 5px padding; border-radius: 5px; color: 4CAF50; background-color: FFFFFF; background-color: rgba(255, 255, 255, 0.79); border-color: rgba(255, 255, 0.79); the label, the input margin-bottom: 14px (inches); landing-page.sidebar,landing-page.sidebar-bribe The background color is 67CA6B and the background color is rgba(103, 202, 107, 0.87).

There is no padding in this design.

h1.landing-title small color:650801;font-size: 75 percent ;display: block; h1.landing-title small color:650801;font-size: 75 percent ;display: block; button on the landing page, input Background color is E91E63; display mode is block; width is 100 percent; @media screen as well as (min-width: 56.875em) sidebar on the landing page floats to the left; the margin to the left is 50 percent, the padding is zero, and the width is 50 percent.

While there is a significant learning curve involved in this process, after you’ve developed your first landing page in WordPress from scratch, you’ll be better equipped to personalize new pages and add new designs whenever you want.

Making the Most of Landing Pages

In order to produce quantifiable leads on your WordPress site, you need use landing pages. You may analyze the effectiveness of your existing marketing plan and call-to-action by measuring the number of visitors who complete the landing page forms (CTA). Consider the scenario in which people repeatedly abandon your landing page without entering their contact information. In that instance, it’s possible that you’re not providing the appropriate resource or that you’re not properly communicating the value proposition of your company.

  • Link your objectives—It is vital to align marketing ad campaigns with call-to-actions (CTAs) on landing pages. As long as your site’s advertisements and pages talk about reaching a specific goal or receiving a fantastic deal on certain items, make sure your landing page is directly related to that goal or amazing deal. Remember to make things simple—The purpose of your landing page is to compel users to take action, which means you should keep things as straightforward as possible. To increase conversions, use the smallest amount of form fields feasible and make each step of the process as transparent as possible to visitors.
  • Test, test, and more testing—You won’t know what works unless you put it through its paces. And then try it once again. Test your call-to-actions and your landing page copy by putting it online and watching to see what occurs. Make a note of the amount of leads produced, then edit your website and test it again to figure out precisely what works. Design for impact—Images communicate more effectively than words. Make use of eye-catching backdrops and related pictures to communicate your message without overcrowding the page. Engage in social activities— User reviews on your landing page are an excellent method to generate organic interest – just make sure they’re updated on a regular basis.
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In order to see these best practices in action, have a look at 19 of the Best Landing Page Design Examples You Need to See in 2020 to see them in action.

Plugins to Build a Landing Page in WordPress

If you need assistance putting up your landing page, a WordPress plugin may be of assistance. Among the alternatives are:


The cost is $49 per year. A landing page plugin that has more than 5,000,000 active installs, Elementor is one of the most popular landing page plugins available, providing both simple-to-use functionalities for businesses just starting started and complex options for enterprises with a long track record. Every part of your website workflow can be controlled using Elementori, which is a single platform that can handle individual blogs and pages as well as several branded sites with ease. Because Elementor is a drag-and-drop builder, you don’t necessarily need to have technical abilities in order to use it to create your WordPress landing page.

2.Beaver Builder

The cost is $99 per year. Using this plugin, you can do everything from create landing pages to create whole websites. Beaver Builder comes with a variety of pre-built layouts and allows you to put pictures and text precisely where you want them using a simple drag-and-drop interface. Due to the fact that it is compatible with various WordPress themes and plugins, Beaver Builder is also a wonderful tool for creating landing pages. Furthermore, you may use it to create whatever type of landing page you choose.

3.Thrive Architect

The cost is $30 each month. With 325 landing page templates, Thrive provides a visually-driven WordPress building experience. Additionally, thrive provides rapid drag-and-drop editing as well as pre-built conversion components to aid in capturing visitor attention and streamlining the construction of landing pages for your business website. As opposed to the other landing page plugins on our list, Thrive Architect was built exclusively for the purpose of building business websites.


The cost is $89 per month. Divi is a visual website builder for WordPress that is both powerful and easy to use. You may use the plugin to improve your landing page for conversions because it comes with a number of useful aspects. This plugin provides a comprehensive “what you see is what you get” (WYSIWYG) experience, allowing you to view what you’re constructing in real time as you make changes. Also available in Divi is the ability to go back through your whole design history in order to correct mistakes or restore previously created design templates.

Additional features that make Divi an excellent choice for creating landing pages include 800+ predefined designs, 100+ entire website packs, and 40+ website elements, to name a few examples.

Start Creating Your WordPress Landing Page Today

Landing pages that are well-designed can assist to catch visitor attention and convert them into customers. Clean, relevant, and content-rich landing pages can help you get the most out of your WordPress website. Note from the editor: This piece was initially published in February 2020 and has been updated to ensure it is as accurate as possible. Originally published at 7:00 a.m. on November 26, 2021, and updated on November 26, 2021.

How to Create a Landing Page in WordPress

If you’re creating your very first website, you might be asking what a landing page is and how it functions. As the name implies, landing pages are intended to reflect the situation in which a visitor arrives to your WordPress website and settles on that specific page– thus making that specific page the entrance point to your website. What landing pages in WordPress are all about now is catching the visitor’s attention and persuading them to do a specific action on your website. Most of the time, this is about convincing people to subscribe to an email list, click on a certain link or button, purchase a product, or engage in some other social media activity (like clicking the re-tweet button).

So what makes landing pages on WordPress special?

If you want to persuade your visitors to do anything specific, you don’t necessarily need to use a landing page to accomplish this goal. You may do so from any type of page that can be created inside the WordPress platform, including the homepage of the website itself. As contrast to a traditional homepage, which is often constructed in a way that attempts to show a plethora of various objects and information, landing pages (when implemented effectively) will always produce superior results owing to their single-purpose nature.

The majority of WordPress landing pages, at least in the manner that they’re now handled, are really simple and straightforward.

Briefly stated, every feature that appears on a landing page should serve to emphasize the primary aim of the page (which is to compel the visitor to complete a certain action), and everything else should be removed.

  • Structure with a modest amount of decoration
  • There are no sidebars. Sidebars make the design appear cluttered
  • They are also distracting. There is no footer. The header is kept to a bare minimum. In order for the visitor to be able to get right to the copy
  • If you’re going to utilize a logo, make it unclickable
  • Otherwise, don’t bother.

Method1: The obvious one – plugins

Landing pages in WordPress are no exception to the rule these days, since there is a plugin for just about anything. The use of plugins is recommended if you want a quick approach to create landing pages in WordPress and don’t bother about optimizing the code right now. Having said that, there isn’t a lot of free things available on the internet. Sure, there are some plugins in the official directory, but you will quickly discover that they are either severely limited in terms of features or that there is almost nothing available for free, and that you must make some kind of in-plugin purchase (I guess that’s a thing now) in order to gain access to the actual features themselves.

In any case, the only free and functioning plugin I could locate wasWordPress Landing Pages, which is described below. It’s a simple plugin to use, and it includes all of the essential elements you’ll need to get started creating landing pages in WordPress.

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  • There are nine of the best website builder solutions for 2021 (that have been compared and tested). Squarespace versus WordPress: Which Is the Better Platform for Building a Website in 2021? The following are 5 high-quality sketch alternatives for Windows in 2021:

Method2: Drag and drop theme builders

The main point of creating a landing page on a WordPress website is to differentiate it from the rest of the site’s pages. Nevertheless, the problem with the majority of WordPress themes is that they are quite restrictive in terms of what you can and cannot do with the design. To give you an example, any theme will allow you to insert whatever you want into the main content block of a page template. If, on the other hand, you wish to do something outside of this region, you’re out of luck. That is why some of the most advanced themes have included drag and drop builders that allow you to completely customize the look and feel of any page, and this level of customisation is made possible through a very user-friendly graphical user interface (GUI).

In a nutshell, the recommendation is that if you’re working on a site for which you know you’ll need to construct a number of landing page templates for WordPress in addition to the primary design, you should consider moving to a drag and drop builder entirely.

Method3: LeadPages

(Please keep in mind that this is a paid solution.) LeadPages has completely transformed the internet marketing scene! A excellent tool for creating high-quality landing pages, combining them with opt-in forms, and doing hundreds of other things to make your WordPress site’s landing page more user-friendly is Landing Page Builder. The plans begin at $37 a month for the cheapest option. I’m including it on this list since it’s a really simple-to-use tool. LeadPages is the solution for you if you’d prefer invest your money rather than your time in your business.

Method4: LeadPages hacking

Please bear with me for a bit. What I’m about to discuss is neither harmful nor unlawful in any way. It’s perfectly OK to use this strategy, and as far as I’m aware, the LeadPages team has nothing against it. Even with that caveat in mind, it’s not the most WordPress-friendly approach, and as a result, I’m primarily recommending it here as a temporary workaround that you should only use as a temporary workaround until you can implement a more manageable and functional solution. Here’s how it works: Every now and again, LeadPages publishes a new template as an HTML file that may be used on your website.

The main drawback is that those landing pages are written entirely in HTML, which means they are not immediately compatible with WordPress.

In order to deal with this.

Begin by looking through this compilation of LeadPages templates and selecting one that you like.

(Note. In order to do so, you must opt-in.) Extract the package and rename the index.html file to something more descriptive like page-landing-template.php. 4.Open the file and make the following changes:

  • Please bear with me for a minute. What I’m going to discuss is neither harmful nor unlawful in the slightest degree. I believe it is perfectly OK to use this strategy, and the LeadPages team does not appear to have any issues with it. That being said, it is not the most WordPress-optimized solution, and as a result, I’m only discussing it here as a quick fix that you should only use as a temporary solution until you can incorporate a more manageable and useful solution into your WordPress site and blog. That being said, here’s how it works: The HTML download version of a new LeadPages template is released once a year. These templates are available for download from the official website and may be used in a variety of projects by anyone. The main drawback is that those landing pages are written entirely in HTML, which means they are not immediately WordPress-compatible. Therefore, we must make them WordPress-compatible before they can be used on the platform. How are you going to deal with it? Follow these steps: Begin by visiting this compilation of LeadPages templates and selecting one that appeals to you. 2.Look through the templates that are available and download the one that appears to be the best fit. (Note. In order to do so, you must opt-in. Extract the archive and rename the index.html file to something more descriptive like page-landing-template.php. 3. 4.Make the following changes to the file:
  • Add the following code right before the closing/bodytag:?php wp footer()

5.Upload the template files to your FTP server and place them in the same folder as your current theme. (Note. Perhaps you’ve noticed that both the CSS and the JS files in the preceding example are hard-coded into the header of the page. This isn’t the greatest solution for WordPress and should be avoided at all costs when creating your own theme from the ground up. However, we’re working with what we’ve got from the LeadPages template and attempting to get this landing page up and running in WordPress as fast as possible, so we’re going to leave it as is for the time being.) You now have a LeadPages template that is compatible with the WordPress content management system.

Method5: Manually built custom page template

When it comes to WordPress, this is the most traditional method of getting things done that exists. For the most part, no matter what theme you’re using, you can always create a custom page template for it and do anything you want within that template. Note. The fourth method on this list consists essentially of building a custom page template and then inserting a standard LeadPages’ template into that template. The most straightforward method of manually creating a landing page in WordPress using a custom page template is to just download the defaultpage.phptemplate and experiment with its CSS/HTML layout.

What I’ve done here is the following:

  1. I copied the defaultpage.php file and renamed it page-lp-example.php
  2. I then copied the defaultheader.php and footer.php files and renamed them as well (header-lp-example.php and footer-lp-example.php)
  3. And I copied the defaultheader.php and footer.php files and renamed them as well (header-lp-example.php and footer-l I modified the default get header and get footer calls in page-lp-example.php to the ones that use my new templates: get header(‘lp-example’)
  4. And get footer(‘lp-example’)
  5. I also deleted the call toget sidebar() from the page-lp-example.php file. At the end of the process, I deleted all HTML blocks that I did not require on the landing page from all three files
  6. I renamed the template “LP Example.”

Here’s what happens as a result: And here’s the code for the final files in case you were wondering. header the following code is in the file: -lp-example.php:!DOCTYPE HTML!-html class=”ie ie7″?php language attributes();? -!-html class=”ie ie8″?php language attributes();? -!-!-html?php language attributes();? -!-!-html?php language attributes();? – content=”width=device-width” the title is generated by the PHP function wp title(“|”, true, ‘right”). ?/titlelink rel=”profile” href=”link rel=”pingback” href=”?php bloginfo(‘pingback url’);?


div id=”page” class=”hfeed site” div id=”page” div id=”main” class=”site-main” page-lp-example.php:?php /* Template Name: LP Example */ get header(‘lp-example’);?php /* Template Name: LP Example */ get header(‘lp-example’);?php /* Template Name: LP Example */ get header(‘lp-example’);?php div id=”main-content” class=”main-content” div id=”main-content” div class=”primary” id=”primary” class=”content-area” div id=”content” class=”site-content” div id=”content” class=”site-content” role=”main”?php while (have posts()): This is the first post in the loop.

the post(); / Include the page content template in the post.

Bonus: How to pimp your landing page on WordPress

Despite the fact that landing pages should be kept as simple and as minimal as possible, there are some aspects that must stick out and provide the visitor with an evident call to action – things like buttons, links, and testimonials, for example. It is possible to build these items manually, either in Photoshop or using CSS/HTML, but there is a more expedient method available, and it is known as Shortcodes Ultimate. You can use it to access things like buttons (flat, 3D, multiple colors, and so on), animations, accordions, and a slew of other website features.

Additionally, there are several customization options, and the documentation is excellent (examples and stuff).


The creation of landing pages is definitely not something that WordPress was intended to enable natively, but this doesn’t turn out to be too much of an issue in the end. End of the day, a wide range of plugins and theme builders, as well as custom page templates and even third-party services such as LeadPages, making creating landing pages something that any developer can manage. What are your thoughts on this situation? When it comes to creating landing pages in WordPress, what is your favourite method?

If you make a few easy changes, you may cut your loading time by up to 50% or even up to 80%: WP Block Editor Demonstration: Create a Landing Page With WordPress Using The Block Editor

How to Create a Landing Page in WordPress

In this tutorial, we’ll show you how to create and design a landing page in WordPress using the Elementor page builder. We’ll go through the main procedures and principles you’ll need to follow in order to develop a successful design project. There are a variety of approaches that may be used to create effective landing pages. ‘Why should I follow this particular instruction rather than others?’ you might wonder. There are numerous significant advantages to using this step-by-step tutorial:

  1. Using our industry-leading free WordPress landing page builder, you will be able to create landing pages without the need for other WordPress plugins. A single line of CSS or PHP code will not be required, nor will you be required to deal with child themes– or any other technical knowledge for that matter
  2. There will be no coding required. High Conversions– In this article, we will focus on creating a landing page that is not only visually appealing, but also designed to yield greater conversions.
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First and foremost, let’s go over what a landing page is and how it differs from a website’s main page in terms of functionality. After that, we’ll walk you through the process of creating your own landing page. Essentially, a landing page is a page on your website that has been built particularly for the purpose of promoting a certain marketing campaign. With a clear call to action (CTA) in mind, landing pages are designed to convert more visitors than conventional blog articles or website pages.

There are various differences between landing pages and conventional pages — such as the homepage — including the fact that they have fewer or no header and footer menu links, are more visually appealing, and tend to communicate clearly.

In the majority of cases, landing pages are divided into two categories: lead generating sites and click-through pages.

What Is The Difference Between The Homepage And A Landing Page?

In spite of the fact that a visitor can “land” on your homepage, this does not necessarily indicate that your site is a landing page. Your website’s homepage serves as a sort of welcoming area for your company. It describes what your company offers, who it is intended for, how to get in touch with them, and so on. Furthermore, it encourages your visitors to investigate other sections of your website. This broad technique is excellent for introducing individuals to your company’s products and services.

  • The landing page is a tool for doing this: Landing pages are focused on encouraging visitors to do a single action rather than trying to provide them with all of the information about your company.
  • Because, as previously said, landing pages are designed to remove as many distractions from the user as possible.
  • This is beneficial since you want people to take the initiative and investigate.
  • That list of links on a landing page is only a source of diversions that may prevent visitors from doing the action that you want them to take.

How To Create a Landing Page in WordPress: Step-by-Step Guide

Having established what landing pages are and why they are beneficial, let us now discuss how you may construct a dedicated landing page for your WordPress website. Elementor, with its visual drag-and-drop design interface, may be used to create landing pages for your business. What is the advantage of using Elementor over the default WordPress block editor? There are several causes for this:

  • Visual, drag-and-drop design– Elementor provides you with access to a considerably more powerful visual, drag-and-drop design editor than you would otherwise have access to. Because you have greater control over your design, you can ensure that every aspect of your landing page is flawless
  • As a result, you can increase conversions.
  • Blank canvas template– Elementor allows you to create landing pages by starting with a blank canvas that hides your header and footer, which is something that the block editor does not provide by default. As previously noted, concealing navigation on landing pages is a smart practice since it allows you to remove distractions and focus your landing page on driving people towards a certain action
  • Nevertheless, hiding navigation on landing pages is not recommended. Landing page administration– Elementor provides you with a dedicated landing page administration section. Keeping your landing pages separate from your normal content pages allows you to better manage your content.
  • Marketing features– Elementor comes with a slew of built-in marketing elements that will help you improve your landing pages and reduce the need to rely on third-party plugins to accomplish this. For example, you may create forms using the Form widget and quickly link them with your customer relationship management system or email marketing provider.
  • The ability to import and edit landing page templates– although Elementor makes it simple to create beautiful landing pages from scratch, you also have the option to import and customize one of Elementor’s professionally designed landing page templates.

You’re ready to start creating your first landing page, aren’t you? The way it works is as follows: In order to follow this instruction and design your own landing page, you’ll need the following three resources:

  1. You’re ready to start working on your first landing page, right? The way it works is as follows. It will take three tools to complete this instruction and build your own landing page:

WordPress is a content management system that provides the foundation for your website and landing pages. The same WordPress installation that you used for your main website may be used for your landing pages if you have previously done so. If you don’t already have a WordPress site, you’ll need to set up a new WordPress installation before proceeding with the tutorial. We have a comprehensive instruction on how to set up a WordPress site here. Following the installation of the Elementor plugin on your WordPress site, you can use it to construct landing pages by using a visual, drag-and-drop design interface that you may customize.

For more extensive instructions, please see this page.

Example: Elementor Pro includes the Form widget, which may be used to construct a variety of opt-in or lead capture forms of various types. The Elementor Pro plugin must be purchased and installed on your website in addition to the free Elementor plugin before you can begin using it.

The Landing Page You’ll Build

You will be constructing a page that has the following elements:

  1. The top part takes up the majority of our available screen area. Our form is comprised of three parts: a headline title, some content, and a call to action button that directs the user to our form. Section with a Navigation Menu—This section allows site visitors to rapidly go to any portion of our landing page by using the navigation menu. The “About Us” part is an important element that informs our visitors about our company or service. The features section has a list of features, with a large picture on the left side of the page
  2. For the gallery area, we designed a custom gallery layout utilizing widgets, which included photos, text, social icons, and a video background
  3. We used a combination of widgets to build this gallery style. Our visitors will have an easier time connecting with us because we have put a contact form in this part of the site.

So that’s it – let’s get this party started!

Step 1: Create a New Landing Page

In addition to the advantages we discussed above, one of the advantages of utilizing Elementor is that it provides you with a specialized interface to manage your landing pages rather than needing you to mix them in with your standard WordPress content pages. Click on theAdd New Landing Pagebutton underTemplates Landing Pages to begin creating your first landing page. This will take you into the Elementor editing environment. You have the option of selecting one of the prepared landing page templates or closing the template library and starting from scratch to create your landing page.

Step 2: Set Up Colors, Fonts, and Color Picker

The visual editor must be properly configured before you can begin working on the real landing page design project. When you build a new landing page in Elementor, the Elementor Canvas page layout will be applied immediately to the page. This results in a “clean” page, one that does not have a header, footer, or sidebar. When creating a landing page, that’s an excellent choice to choose from the list. After that, we set the default global colors as follows: main is white, secondary is gray, and the text is black.

Let’s use the same principle to typefaces.

We set up our colors in the color picker so that we can access them fast when we develop the website, which is important.

Step 3: The Landing Page’s Top Section

The heading, text-editor, and button widgets are located at the top light blue part of the page. What makes this design unique is the blend mode used for the background picture, as well as the overlapping headlines. Here’s how we accomplished it: The backdrop color has been changed to blue. Background overlay offers us the opportunity to add another layer on top of it, in this case an image overlay, which we will demonstrate below. In Elementor 2.1, a new option called Blend mode has been included.

We’ll choose MultiplyorDarken and see what happens to the image as a result of our selection.

Step 4: HeaderNavigation Area

The navigation section is divided into three columns and contains an image widget, a navigation menu widget, and a button. What makes this page unique is that it has navigation links that assist the user in scrolling to the appropriate point on the page. In order to implement this feature, we will use the Anchor widget in a later stage of the project. There are three links in the menu: about, features, and gallery. Each link is linked to the relevant portion of the article by using a hashtag.

It will feature the icon, the headline, and the text editor widget, among other things.

The heading is designed in the same manner as the top heading, with the exception of a little modification in the shadow.

What makes this place unique: The icon that appears is obscured by the header. This is how we accomplished it: we lowered the icon’s size and added an extra negative margin to the bottom.

Step 6: Designing a Features Area

This features section has a large Vespa image on the left and a list of three services on the right side of the page. What makes this place unique: The backdrop icon effect that we employed in the previous part is repeated in this section’s features section. Here’s how we accomplished it: In order to get this look, we changed the icon widget’s margin settings to 40px at the bottom margin and -20px at the left margin. This first service can be duplicated three times in total.

  • Recommendation: If you have a section or any other part that you wish to replicate, make it mobile-friendly first and only then duplicate it.

The gallery will be the next section to be added. We have a large headline, as well as a grid consisting of call-to-action buttons and other widgets. What makes this place unique: A gallery grid made up of numerous widgets is seen below. Here’s how we accomplished it:

  • An inner part will be created using the columns widget to create a gallery-like grid
  • We will use the rows widget to build an outside portion. We will integrate multiple widgets, as well as a backdrop movie, to create a gallery that is distinctively themed
  • We make use of the spacer widget in order to be able to change the background color of the left column. The identical procedure is used for the middle column. We’ll also create another Columns Widget section, and this time we’ll change the backdrop type to Video under the style section. You may now specify a start and finish time for the video in the new Elementor 2.1 version. This is very useful for establishing a background loop.

Step 8: Contact AreaContact Form

We have provided a contact form, which is an important feature of every page since it allows visitors to interact with the site’s administrators. Using the visualform builder in Elementor, we can quickly and simply create a contact form and change its appearance to match the rest of the website. We can also use Elementor’s built-in form connections to connect it to an email marketing provider such as MailChimp without having to code anything. What makes this place unique: Background blend mode is used to create this effect.

Additional Tricks: Sticky Menu and Anchor

It is important for us that our menu remains sticky and visible even when we scroll down the page. What makes this place unique: a sticky menu with connections to the navigation Here’s how we accomplished it: This will be configured by selecting the edit section, advanced, scrolling effect, and sticky top options. We may choose which devices will be sticky, as well as the distance between them from the top of the screen. We’ve also included anchors to make it easier for visitors to move across the website.

Final Trick: Hiding the Navigation

The navigation section is visible across the site, as you can see, but what if we want to conceal it a little bit? This is where a small trick comes in. What makes this place unique: When a user scrolls past a specific point on the website, the navigation is hidden from view. Here’s how we accomplished it: Choosing the advanced navigation area, we’ll set the z-index to 1 under the z-index field. Give it a white backdrop by changing the style of the gallery section in the options. Additionally, in the advanced tab, the z-index was set to 2.

Let’s see if this works out for us.

Let us take a look at what we’ve accomplished.

Use Landing Page Templates Instead of Building From Scratch

In this post, you learned how to create a landing page from the ground up, as we went over the process of creating each and every component of the landing page. Another option is to utilize Elementor’s landing page templates and tweak them to meet your specific requirements. In Elementor’s free and Pro template libraries, you’ll discover more than a hundred full-page layouts to choose from. Look over the options and choose the ones that best fit your needs.

The usage of Elementor Blocks to swiftly create the various parts of your landing page is another alternative. The Blocks categories contain parts such as the hero, call to action, FAQ, services, and other sections that you are likely to require on your website.

WordPress Free / Premium Themes for Landing Pages

A frequently asked topic is which theme is the most compatible with Elementor. The solution, on the other hand, can be nearly any topic. As a result of utilizing the Canvas blank template, Elementor has been used to create the whole landing page for you. In order to guarantee that the landing page loads as quickly as possible, using a minimal theme is recommended. Here are some fantastic free themes that you may use to decorate your website: These themes also have Elementor templates, which you can use to create landing pages for your website.

Dynamic Content – Control Multiple Landing Pages From One Place

You may design a landing page template and then use Elementor’s Dynamic Contentfeature to assign that landing page template to many landing pages, which is covered in more detail in the following lesson. This allows you to make changes to a single template and have those changes propagate throughout your landing pages. We’d love to hear from you, so please post any questions or comments you have in the section below. Please remember to subscribe to our YouTube channel for more videos like this and many more!

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